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Sales & marketing

Results 281 - 300 of 3804

Sales & marketing

Paperback. Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. Num Pages: 195 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
195
Condition
New
SKU
V9781349350094
ISBN
9781349350094
Paperback
Condition: New

€ 51.68

Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137479556
ISBN
9781137479556
Hardback
Condition: New

€ 30.99
€ 27.65

Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
250
Condition
New
SKU
V9781349502431
ISBN
9781349502431
Paperback
Condition: New

€ 27.99
€ 24.15

Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
640
Condition
New
SKU
V9780471582489
ISBN
9780471582489
Paperback
Condition: New

€ 152.23

Hardback. Series: Tourism, Hospitality & Event Management. Num Pages: 30 black & white illustrations, biography. BIC Classification: JFD; KJS. Category: (P) Professional & Vocational. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2018
Condition
New
SKU
V9783319498485
ISBN
9783319498485
Hardback
Condition: New

€ 161.48

hardcover. Series: Nachhaltigkeit Und Innovation. Num Pages: 167 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KCN; KJS. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
Format
Hardback
Publication date
2008
Publisher
Physica Germany
Number of pages
167
Condition
New
Edition
2009th Edition
SKU
V9783790820942
ISBN
9783790820942
Hardback
Condition: New

€ 105.55

Hardback. Num Pages: 294 pages, 4 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 539.
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Number of pages
294
Condition
New
SKU
V9781137522115
ISBN
9781137522115
Hardback
Condition: New

€ 139.29

Paperback. This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing. Series: SpringerBriefs in Business. Num Pages: 83 pages, 3 black & white illustrations, 3 colour illustrations, 4 black & white tables, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 145.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
83
Condition
New
SKU
V9783642367748
ISBN
9783642367748
Paperback
Condition: New

€ 73.30

Paperback. Editor(s): Hood, N.; Kilis, Robert; Vahlne, Jan-Erik. Num Pages: 314 pages, biography. BIC Classification: GTF; JP; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 404.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
314
Condition
New
SKU
V9781349253968
ISBN
9781349253968
Paperback
Condition: New

€ 127.40

Hardcover. Series: Palgrave Studies in African Leadership. Num Pages: 191 pages, 3 black & white illustrations, 1 black & white tables, biography. BIC Classification: HRLK; JFC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 156 x 217 x 15. Weight in Grams: 364.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Edition
1st ed. 2016
Condition
New
SKU
V9781137547798
ISBN
9781137547798
Hardback
Condition: New

€ 66.34

Paperback. Series: Schriften zur Handelsforschung. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
Format
Paperback
Publication date
1997
Publisher
Physica-Verlag HD
Condition
New
SKU
V9783790810547
ISBN
9783790810547
Paperback
Condition: New

€ 65.88

Hardback. Series: Language and Globalization. Num Pages: 398 pages, 8 black & white illustrations, biography. BIC Classification: CFB; JFC; JFD; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2017
Number of pages
398
Condition
New
SKU
V9781137506146
ISBN
9781137506146
Hardback
Condition: New

€ 139.35

Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
Publisher
Schiffer Publishing Ltd
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780764318283
ISBN
9780764318283
Paperback
Condition: New

€ 37.99
€ 25.45

Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
142
Condition
New
SKU
V9781349147212
ISBN
9781349147212
Paperback
Condition: New

€ 65.62

Paperback. This book was written in honour of Kalyan K. Sanyal, an educator and scholar of international economics. It focuses on intermediation of various kinds, with significant implications for globalization and market integration through trade and finance. Editor(s): Acharyya, Rajat; Marjit, Sugata. Num Pages: 230 pages, 5 black & white tables, biography. BIC Classification: KCG; KCL; KCM; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
Format
Paperback
Publication date
2013
Publisher
Springer, India, Private Ltd India
Number of pages
230
Condition
New
SKU
V9788132217060
ISBN
9788132217060
Paperback
Condition: New

€ 126.92

Paperback. Num Pages: 180 pages, 12 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJM; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 249.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
180
Condition
New
SKU
V9783658045203
ISBN
9783658045203
Paperback
Condition: New

€ 104.25

Paperback / so. Editor(s): Rein, Hartmut; Schuler, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: JHB; KJM; KJS; TQ. Category: (G) General (US: Trade). Dimension: 239 x 168 x 23. Weight in Grams: 612.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834933539
ISBN
9783834933539
Paperback
Condition: New

€ 62.79

Paperback. Num Pages: 424 pages, 60 colour illustrations, 60 colour tables, 60 colour illustrations. BIC Classification: KJS; KNSG. Category: (G) General (US: Trade). Dimension: 246 x 189. .
Format
Paperback
Publication date
2022
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
424
Condition
New
SKU
V9780415726368
ISBN
9780415726368
Paperback
Condition: New

€ 59.21

Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
193
Condition
New
SKU
V9781137342140
ISBN
9781137342140
Hardback
Condition: New

€ 138.39

Paperback. Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Editor(s): Mariani, M; Baggio, R; Buhalis, D; Longhi, C. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCM; KJC; KJM; KJS; KJSP; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 425.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
273
Condition
New
SKU
V9781349474714
ISBN
9781349474714
Paperback
Condition: New

€ 127.30

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