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Sales & marketing
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Sales & marketing
Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780470021477
- ISBN
- 9780470021477
Hardback
Condition: New
€ 75.50
€ 75.50
Paperback. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781910649978
- ISBN
- 9781910649978
Paperback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 373
- Condition
- New
- SKU
- V9780899302492
- ISBN
- 9780899302492
Hardback
Condition: New
€ 87.63€ 85.10
€ 87.63
€ 85.10
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780273758747
- ISBN
- 9780273758747
Paperback
Condition: New
€ 81.47
€ 81.47
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 398
- Condition
- New
- SKU
- V9781118489529
- ISBN
- 9781118489529
Hardback
Condition: New
€ 47.60
€ 47.60
Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781118099841
- ISBN
- 9781118099841
Hardback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- The University of Chicago Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226632605
- ISBN
- 9780226632605
Hardback
Condition: New
€ 51.99€ 40.21
€ 51.99
€ 40.21
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 17.99€ 15.48
€ 17.99
€ 15.48
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 34.65
€ 34.65
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 119.19
€ 119.19
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 136.28
€ 136.28
Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 375
- Condition
- New
- SKU
- V9781781900222
- ISBN
- 9781781900222
Hardback
Condition: New
€ 147.16
€ 147.16
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 133.60
€ 133.60
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.65
€ 13.99
€ 12.65
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 23.07
€ 27.99
€ 23.07
Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Revised edition
- Condition
- New
- SKU
- V9780273737780
- ISBN
- 9780273737780
Paperback
Condition: New
€ 104.82
€ 104.82
Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119100256
- ISBN
- 9781119100256
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118836699
- ISBN
- 9781118836699
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
- Publisher
- Harper
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780006530695
- ISBN
- 9780006530695
Paperback
Condition: New
€ 13.99€ 10.65
€ 13.99
€ 10.65
Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470922231
- ISBN
- 9780470922231
Hardback
Condition: New
€ 25.99€ 19.32
€ 25.99
€ 19.32
Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Robinson
- Condition
- New
- SKU
- V9781845286132
- ISBN
- 9781845286132
Paperback
Condition: New
€ 11.99€ 10.30
€ 11.99
€ 10.30
Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471988335
- ISBN
- 9780471988335
Hardback
Condition: New
€ 75.31
€ 75.31
Paperback. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 143 x 9. Weight in Grams: 120.
- Publisher
- Manjul Publishing House Pvt Ltd India
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st
- Condition
- New
- SKU
- V9788186775059
- ISBN
- 9788186775059
Paperback
Condition: New
€ 11.38
€ 11.38