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Sales & marketing
Results 313 - 336 of 3939
Sales & marketing
paperback. Editor(s): Panosso Netto, Alexandre; Trigo, Luiz Gonzaga Godoi. Num Pages: 258 pages, 50 black & white illustrations, biography. BIC Classification: AMVD; JFC; KCP; KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 258
- Condition
- New
- SKU
- V9783319358499
- ISBN
- 9783319358499
Paperback
Condition: New
€ 127.16
€ 127.16
Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 312
- Condition
- New
- SKU
- V9781849507202
- ISBN
- 9781849507202
Hardback
Condition: New
€ 122.28
€ 122.28
Paperback. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Editor(s): March, R.; Woodside, A.G. Num Pages: 280 pages, 50 figures/illustrations. BIC Classification: KJSM; KNSG. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 181 x 17. Weight in Grams: 644. Travellers' Decisions and Actions. 280 pages, 50 figures/illustrations. Editor(s): March, R.; Woodside, A.G. Examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. This book is suitable for researchers and advanced students in tourism and consumer behaviour, and travel and tourism destination managers. Cateogry: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJSM; KNSG. Dimension: 240 x 181 x 17. Weight: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9781845935870
- ISBN
- 9781845935870
Paperback
Condition: New
€ 53.99€ 51.84
€ 53.99
€ 51.84
paperback. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 17. Weight in Grams: 519.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 6., durchges. Aufl. 2013. Korr. Nachdruck 2013
- Number of pages
- 290
- Condition
- New
- SKU
- V9783658018849
- ISBN
- 9783658018849
Paperback
Condition: New
€ 78.47
€ 78.47
Paperback. Num Pages: 400 pages, illustrations. BIC Classification: JNRV; KJSU; KJU; MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 177 x 25. Weight in Grams: 636.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780787943929
- ISBN
- 9780787943929
Paperback
Condition: New
€ 111.74
€ 111.74
Paperback / so. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 270 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 270
- Condition
- New
- SKU
- V9783658068400
- ISBN
- 9783658068400
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470171783
- ISBN
- 9780470171783
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 28.52
€ 32.99
€ 28.52
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 36.99€ 26.80
€ 36.99
€ 26.80
Book. Num Pages: XII, 99 S. 72 Abb. z.T. in Farbe. BIC Classification: KJSM; MJD; MNS. Category: (G) General (US: Trade). .
- Publication date
- 2005
- Publisher
- Steinkopff Darmstadt Germany
- Condition
- New
- SKU
- V9783798515116
- ISBN
- 9783798515116
Paperback
Condition: New
€ 61.86
€ 61.86
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. Num Pages: 204 pages, 39 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012
- Number of pages
- 204
- Condition
- New
- SKU
- V9783834936325
- ISBN
- 9783834936325
Paperback
Condition: New
€ 65.62
€ 65.62
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Career Press United States
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781601630735
- ISBN
- 9781601630735
Paperback
Condition: New
€ 20.99€ 19.55
€ 20.99
€ 19.55
Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783835003040
- ISBN
- 9783835003040
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Editor(s): Schmitz, Gertrud. Series: Fokus Dienstleistungsmarketing. Num Pages: 187 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 265.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834931559
- ISBN
- 9783834931559
Paperback
Condition: New
€ 89.04
€ 89.04
Theoretische Fundierung Und Praktische Relevanz Der Handelsforschung
. Ed(S): Schuckel, Marcus; Toporowski, Waldem...
Hardback. Editor(s): Schuckel, Marcus; Toporowski, Waldemar. Num Pages: 668 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 38. Weight in Grams: 948.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 668
- Condition
- New
- SKU
- V9783835007024
- ISBN
- 9783835007024
Hardback
Condition: New
€ 143.42
€ 143.42
Paperback / so. Series: Essentials. Num Pages: 44 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 44
- Condition
- New
- SKU
- V9783658098964
- ISBN
- 9783658098964
Paperback
Condition: New
€ 23.65
€ 23.65
Hardcover. Num Pages: 280 pages, 1. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 24. Weight in Grams: 880.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Booth-Clibborn Editions United Kingdom
- Edition
- 1St Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781861543110
- ISBN
- 9781861543110
Hardback
Condition: New
€ 37.99€ 33.11
€ 37.99
€ 33.11
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 146.50
€ 146.50
Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119167976
- ISBN
- 9781119167976
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. Num Pages: 170 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 208 x 130 x 13. Weight in Grams: 208.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 170
- Condition
- New
- SKU
- V9781841125763
- ISBN
- 9781841125763
Paperback
Condition: New
€ 13.99€ 12.71
€ 13.99
€ 12.71
Hardcover. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 24. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119037316
- ISBN
- 9781119037316
Hardback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137547354
- ISBN
- 9781137547354
Hardback
Condition: New
€ 66.28
€ 66.28