Sales & marketing
Results 289 - 312 of 1019
Sales & marketing
Paperback. If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Num Pages: 294 pages. BIC Classification: JNKP; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 20. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9781475813616
- ISBN
- 9781475813616
Paperback
Condition: New
€ 52.58
€ 52.58
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 20.99€ 18.42
€ 20.99
€ 18.42
Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119280736
- ISBN
- 9781119280736
Hardback
Condition: New
€ 31.99€ 25.17
€ 31.99
€ 25.17
Hardcover. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. Series: Wiley and SAS Business Series. Num Pages: 304 pages, Illustrations, maps. BIC Classification: KJSP; KJSU; KNTT. Category: (P) Professional & Vocational. Dimension: 160 x 235 x 26. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470647547
- ISBN
- 9780470647547
Hardback
Condition: New
€ 59.87€ 50.81
€ 59.87
€ 50.81
Hardcover. * This book provides step-by-step approaches to successful professional blogging. Num Pages: 368 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 26. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470633106
- ISBN
- 9780470633106
Hardback
Condition: New
€ 46.99€ 36.55
€ 46.99
€ 36.55
Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
- Publisher
- Flame Tree Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- New
- Condition
- New
- SKU
- V9781783613984
- ISBN
- 9781783613984
Paperback
Condition: New
€ 10.99€ 9.65
€ 10.99
€ 9.65
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781305502758
- ISBN
- 9781305502758
Paperback
Condition: New
€ 210.11
€ 210.11
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610330
- ISBN
- 9781473610330
Paperback
Condition: New
€ 14.99€ 11.89
€ 14.99
€ 11.89
Paperback. Num Pages: 272 pages, 200 colour illus. BIC Classification: KJE; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 213 x 291 x 2. Weight in Grams: 1022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781474233323
- ISBN
- 9781474233323
Paperback
Condition: New
€ 51.99€ 44.46
€ 51.99
€ 44.46
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138229778
- ISBN
- 9781138229778
Paperback
Condition: New
€ 55.20€ 36.79
€ 55.20
€ 36.79
Hardcover. In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it. Num Pages: 352 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 28. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780470563410
- ISBN
- 9780470563410
Hardback
Condition: New
€ 24.99€ 20.33
€ 24.99
€ 20.33
Hardcover. The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470639337
- ISBN
- 9780470639337
Hardback
Condition: New
€ 29.99€ 24.14
€ 29.99
€ 24.14
Paperback. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. Num Pages: 312 pages. BIC Classification: KJSM; MBGR; MBN; MBNH. Category: (G) General (US: Trade). Dimension: 235 x 157 x 18. Weight in Grams: 458.
- Format
- Paperback
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780199757398
- ISBN
- 9780199757398
Paperback
Condition: New
€ 153.02
€ 153.02
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 110.86
€ 110.86
Paperback. Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Num Pages: 310 pages, black & white illustrations, figures. BIC Classification: KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 234 x 177 x 16. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- O´Reilly Media United States
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781449366360
- ISBN
- 9781449366360
Paperback
Condition: New
€ 42.99€ 41.32
€ 42.99
€ 41.32
Paperback. Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 141 x 215 x 21. Weight in Grams: 280.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844709
- ISBN
- 9781591844709
Paperback
Condition: New
€ 21.99€ 17.62
€ 21.99
€ 17.62
Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498315
- ISBN
- 9781911498315
Hardback
Condition: New
€ 13.99€ 11.73
€ 13.99
€ 11.73
Paperback. The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 19. Weight in Grams: 206.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781473630130
- ISBN
- 9781473630130
Paperback
Condition: New
€ 17.99€ 13.37
€ 17.99
€ 13.37
Paperback. Num Pages: 128 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609334
- ISBN
- 9781473609334
Paperback
Condition: New
€ 14.99€ 11.84
€ 14.99
€ 11.84
Paperback. This study addresses the question of why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology to Aunt Jemima's symbolic role in the Civil Rights movement. Series: American South Series. Num Pages: 221 pages, Illustrations, port. BIC Classification: 1KBB; HBTB; JFC; JFSL3; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University of Virginia Press
- Condition
- New
- SKU
- V9780813918112
- ISBN
- 9780813918112
Paperback
Condition: New
€ 33.99€ 33.40
€ 33.99
€ 33.40
Hardcover. .
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780134507835
- ISBN
- 9780134507835
Hardback
Condition: New
€ 44.19
€ 44.19
Hardcover.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Harvard Business School Press
- Condition
- New
- SKU
- V9780875843988
- ISBN
- 9780875843988
Hardback
Condition: New
€ 30.99€ 28.15
€ 30.99
€ 28.15
Hardback. The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more. Num Pages: 296 pages, Illustrations. BIC Classification: KCK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 165 x 241 x 22. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464714
- ISBN
- 9780749464714
Hardback
Condition: New
€ 43.99€ 39.85
€ 43.99
€ 39.85
Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410018
- ISBN
- 9781784410018
Hardback
Condition: New
€ 197.29
€ 197.29