Sales & marketing
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Sales & marketing
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 27.33
€ 32.99
€ 27.33
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th
- Condition
- New
- SKU
- V9781292093147
- ISBN
- 9781292093147
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback.
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118551554
- ISBN
- 9781118551554
Paperback
Condition: New
€ 26.99€ 20.23
€ 26.99
€ 20.23
Paperback. How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 252 x 18. Weight in Grams: 424.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749479794
- ISBN
- 9780749479794
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607507
- ISBN
- 9781473607507
Paperback
Condition: New
€ 11.99€ 10.23
€ 11.99
€ 10.23
Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
- Publisher
- powerHouse Books
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781576878361
- ISBN
- 9781576878361
Hardback
Condition: New
€ 29.99€ 27.98
€ 29.99
€ 27.98
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848608788
- ISBN
- 9781848608788
Paperback
Condition: New
€ 68.87
€ 68.87
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464318
- ISBN
- 9780749464318
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.28
€ 34.99
€ 25.28
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson New International Edition
- Condition
- New
- SKU
- V9781292040356
- ISBN
- 9781292040356
Paperback
Condition: New
€ 83.07
€ 83.07
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.35€ 42.24
€ 65.35
€ 42.24
Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470034507
- ISBN
- 9780470034507
Paperback
Condition: New
€ 64.97
€ 64.97
Hardback.
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118858202
- ISBN
- 9781118858202
Hardback
Condition: New
€ 32.99€ 23.55
€ 32.99
€ 23.55
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KFFM; KJS. Category: (G) General (US: Trade). Dimension: 185 x 234 x 21. Weight in Grams: 584.
- Publisher
- Kaplan Publishing
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2000
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780793136643
- ISBN
- 9780793136643
Hardback
Condition: New
€ 43.86
€ 43.86
Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749457051
- ISBN
- 9780749457051
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Num Pages: 510 pages. BIC Classification: CBW; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 187. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 510
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415748841
- ISBN
- 9780415748841
Paperback
Condition: New
€ 111.22
€ 111.22
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 81.27
€ 81.27
Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781599185347
- ISBN
- 9781599185347
Paperback
Condition: New
€ 23.99€ 22.51
€ 23.99
€ 22.51
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 43.99€ 35.92
€ 43.99
€ 35.92
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 20.27
€ 26.99
€ 20.27
Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
- Publisher
- Simon & Schuster Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781471111709
- ISBN
- 9781471111709
Paperback
Condition: New
€ 13.99€ 10.74
€ 13.99
€ 10.74
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.72
€ 297.72