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Sales & marketing
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Sales & marketing
Paperback. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. Num Pages: 288 pages. BIC Classification: KJC; KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 21. Weight in Grams: 280.
- Publisher
- Penguin Books Ltd United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781591846284
- ISBN
- 9781591846284
Paperback
Condition: New
€ 21.99€ 19.00
€ 21.99
€ 19.00
Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Main
- Condition
- New
- SKU
- V9781781254363
- ISBN
- 9781781254363
Paperback
Condition: New
€ 13.99€ 11.76
€ 13.99
€ 11.76
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834934222
- ISBN
- 9783834934222
Paperback
Condition: New
€ 78.03
€ 78.03
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780273792857
- ISBN
- 9780273792857
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 137.16
€ 137.16
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 134.46
€ 134.46
Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
- Publisher
- SAGE Publications Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857027672
- ISBN
- 9780857027672
Paperback
Condition: New
€ 67.32
€ 67.32
hardcover. Editor(s): Winer, Russell S. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 1020 pages, 12 black & white illustrations, 11 colour illustrations, biography. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 52. Weight in Grams: 1694.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- 1st ed. 2016
- Number of pages
- 1020
- Condition
- New
- SKU
- V9783319298764
- ISBN
- 9783319298764
Hardback
Condition: New
€ 163.61€ 140.41
€ 163.61
€ 140.41
paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Toronto Press United States
- Condition
- New
- SKU
- V9781442613072
- ISBN
- 9781442613072
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 375
- Condition
- New
- SKU
- V9781781900222
- ISBN
- 9781781900222
Hardback
Condition: New
€ 148.45
€ 148.45
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 34. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479153
- ISBN
- 9783824479153
Paperback
Condition: New
€ 108.28
€ 108.28
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1952
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783663124986
- ISBN
- 9783663124986
Paperback
Condition: New
€ 71.98
€ 71.98
Paperback. Rudolf Large analysiert die Kommunikation zwischen Beschaffungsmanagern und Lieferanten. Er zeigt die positiven Wirkungen eines intensiven, extensiven, freundlichen und offenen Kommunikationsverhaltens auf. Ausgezeichnet mit dem BME Wissenschaftspreis 2003. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 319 pages, 2 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783824491209
- ISBN
- 9783824491209
Paperback
Condition: New
€ 72.29
€ 72.29
Hardcover. Focusing on the development of strategies for the internationalization of large and medium-sized companies, this book introduces internationalization and strategic planning, and recommends detailed processes for developing strategies both for going global for new markets, and internationalizing production and sourcing. Num Pages: 236 pages, 93 black & white illustrations, biography. BIC Classification: KCL; KJC; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 257 x 19. Weight in Grams: 516.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd ed. 2017
- Condition
- New
- SKU
- V9783662531228
- ISBN
- 9783662531228
Hardback
Condition: New
€ 100.50
€ 100.50
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004023
- ISBN
- 9783835004023
Paperback
Condition: New
€ 105.67
€ 105.67
Hardcover. Get real results for your business maximize your training and development programs
Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 188 x 242 x 25. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 3rd
- Number of pages
- 384
- Condition
- New
- SKU
- V9781118647998
- ISBN
- 9781118647998
Hardback
Condition: New
€ 45.06
€ 45.06
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470855393
- ISBN
- 9780470855393
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118725603
- ISBN
- 9781118725603
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 334 pages, 52 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 334
- Condition
- New
- SKU
- V9783834925961
- ISBN
- 9783834925961
Paperback
Condition: New
€ 67.19
€ 67.19