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Sales & marketing
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Sales & marketing
Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118836699
- ISBN
- 9781118836699
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071765732
- ISBN
- 9780071765732
Hardback
Condition: New
€ 35.99€ 30.61
€ 35.99
€ 30.61
Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768586
- ISBN
- 9780471768586
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780471354192
- ISBN
- 9780471354192
Hardback
Condition: New
€ 142.32
€ 142.32
Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608252
- ISBN
- 9781473608252
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471118718
- ISBN
- 9780471118718
Hardback
Condition: New
€ 100.89
€ 100.89
Paperback.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- LID Publishing, Inc.
- Number of pages
- 224
- Condition
- New
- SKU
- V9781907794254
- ISBN
- 9781907794254
Paperback
Condition: New
€ 23.99€ 17.96
€ 23.99
€ 17.96
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9789814382236
- ISBN
- 9789814382236
Paperback
Condition: New
€ 13.99€ 11.69
€ 13.99
€ 11.69
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471495741
- ISBN
- 9780471495741
Hardback
Condition: New
€ 57.57
€ 57.57
Paperback. A Marxist investigation into the forms of resistance occurring in the UK call centre today Series: Wildcat. Num Pages: 208 pages. BIC Classification: 1DBK; JHBL; KJS; KNTT. Category: (P) Professional & Vocational. Dimension: 136 x 215 x 18. Weight in Grams: 262.
- Publisher
- Pluto Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- Reprint
- Condition
- New
- SKU
- V9780745399065
- ISBN
- 9780745399065
Paperback
Condition: New
€ 23.99€ 16.58
€ 23.99
€ 16.58
Hardback. A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 24. Weight in Grams: 392.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119280736
- ISBN
- 9781119280736
Hardback
Condition: New
€ 31.99€ 24.94
€ 31.99
€ 24.94
Paperback. Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Series: McGraw-Hill Advertising Classic. Num Pages: 64 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 178 x 128 x 5. Weight in Grams: 76.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 64
- Format
- Paperback
- Publication date
- 2003
- Edition
- New
- Condition
- New
- SKU
- V9780071410946
- ISBN
- 9780071410946
Paperback
Condition: New
€ 10.99€ 9.98
€ 10.99
€ 9.98
Paperback. .
- Publisher
- IBM Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133375565
- ISBN
- 9780133375565
Paperback
Condition: New
€ 24.99€ 10.47
€ 24.99
€ 10.47
Hardcover. Num Pages: 203 pages, Illustrations. BIC Classification: KJS; KNST. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 240 x 160 x 19. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 203
- Condition
- New
- SKU
- V9781576601495
- ISBN
- 9781576601495
Hardback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471115670
- ISBN
- 9780471115670
Paperback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd
- Edition
- illustrated edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780631191940
- ISBN
- 9780631191940
Paperback
Condition: New
€ 44.99€ 34.47
€ 44.99
€ 34.47
Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Columbia University Press United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9780231103244
- ISBN
- 9780231103244
Hardback
Condition: New
€ 104.11€ 80.00
€ 104.11
€ 80.00
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 119.19
€ 119.19
Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471635277
- ISBN
- 9780471635277
Paperback
Condition: New
€ 231.71
€ 231.71
Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 528
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805846188
- ISBN
- 9780805846188
Paperback
Condition: New
€ 94.27
€ 94.27