Sales & marketing
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Sales & marketing
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 28.76
€ 32.99
€ 28.76
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 156 pages, 16 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 156
- Condition
- New
- SKU
- V9783824480203
- ISBN
- 9783824480203
Paperback
Condition: New
€ 66.10
€ 66.10
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: 132 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 213.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 132
- Condition
- New
- SKU
- V9783658019976
- ISBN
- 9783658019976
Paperback
Condition: New
€ 88.25
€ 88.25
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 292 pages, black & white illustrations, bibliography. BIC Classification: KJG; KJH; KJM; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 292
- Condition
- New
- SKU
- V9783834904683
- ISBN
- 9783834904683
Paperback
Condition: New
€ 90.47
€ 90.47
Paperback. Nils Rode hebt die Besonderheiten von Wissensprodukten und Wissensdienstleistungen hervor, stellt die Herausforderungen an die Anbieter von Wissen dar und leitet strategische Optionen ab. Num Pages: 215 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 12. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Germany
- Number of pages
- 215
- Condition
- New
- SKU
- V9783409117418
- ISBN
- 9783409117418
Paperback
Condition: New
€ 83.78
€ 83.78
paperback. Series: Marktorientierte Unternehmensfuhrung Und Internetmanagement. Num Pages: 260 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UB; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitätsverlag United Kingdom
- Number of pages
- 260
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824477722
- ISBN
- 9783824477722
Paperback
Condition: New
€ 83.71
€ 83.71
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001961
- ISBN
- 9783835001961
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Elliot Right Way Books
- Edition
- 1st
- Number of pages
- 256
- Condition
- New
- SKU
- V9780716030201
- ISBN
- 9780716030201
Paperback
Condition: New
€ 10.99€ 9.53
€ 10.99
€ 9.53
Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749473464
- ISBN
- 9780749473464
Paperback
Condition: New
€ 51.99€ 47.73
€ 51.99
€ 47.73
paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 552
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199655090
- ISBN
- 9780199655090
Paperback
Condition: New
€ 83.70
€ 83.70
Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
- Condition
- Used, Very Good
- Publisher
- Random House Business
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2001
- Edition
- First Edition
- SKU
- KEX0224805
- ISBN
- 9780712680684
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Editor(s): Noorderhaven, Niels G. Series: Mir Special Issue. Num Pages: 114 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 6. Weight in Grams: 203.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 114
- Condition
- New
- SKU
- V9783409124478
- ISBN
- 9783409124478
Paperback
Condition: New
€ 52.86€ 45.89
€ 52.86
€ 45.89
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834909657
- ISBN
- 9783834909657
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann. Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 352 pages, 18 black & white illustrations, 62 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 457.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 352
- Condition
- New
- SKU
- V9783824478903
- ISBN
- 9783824478903
Paperback
Condition: New
€ 106.66
€ 106.66
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607538
- ISBN
- 9781473607538
Paperback
Condition: New
€ 11.99€ 10.23
€ 11.99
€ 10.23
Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607507
- ISBN
- 9781473607507
Paperback
Condition: New
€ 11.99€ 10.23
€ 11.99
€ 10.23
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610330
- ISBN
- 9781473610330
Paperback
Condition: New
€ 14.99€ 12.61
€ 14.99
€ 12.61
Paperback. Your fast track to successful SEO and search marketing Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473610323
- ISBN
- 9781473610323
Paperback
Condition: New
€ 14.99€ 11.92
€ 14.99
€ 11.92
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 11.10
€ 13.99
€ 11.10