Sales & marketing
Results 661 - 680 of 2719
Sales & marketing
Paperback. Peter Billen entwickelt einen Erklarungsansatz fur die Wahrnehmung von Unsicherheit und die Informationsaktivitaten des Nachfragers bei Wiederholungskaufen und stellt eine Verbindung zwischen der okonomischen Theorie und den Verhaltenswissenschaften her." Series: Marketing und Neue Institutionenokonomik. Num Pages: 349 pages, 33 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 349
- Condition
- New
- SKU
- V9783824479702
- ISBN
- 9783824479702
Paperback
Condition: New
€ 117.75
€ 117.75
Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9780471147497
- ISBN
- 9780471147497
Paperback
Condition: New
€ 45.99€ 36.19
€ 45.99
€ 36.19
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
- Publisher
- Thames & Hudson Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9780500518984
- ISBN
- 9780500518984
Hardback
Condition: New
€ 33.99€ 24.39
€ 33.99
€ 24.39
Paperback. Series: Ultimate Series. Num Pages: 268 pages, illustrations. BIC Classification: KJE; KJSA; UDBS. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 710. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Entrepreneur Press
- Condition
- Used, Very Good
- SKU
- KMK0006236
- ISBN
- 9781599185460
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 128.99
€ 128.99
Hardcover. Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 20. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118785935
- ISBN
- 9781118785935
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Num Pages: 308 pages, 83 black & white illustrations, 10 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 396.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 308
- Condition
- New
- SKU
- V9783824481279
- ISBN
- 9783824481279
Paperback
Condition: New
€ 83.95
€ 83.95
Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781609010782
- ISBN
- 9781609010782
Paperback
Condition: New
€ 179.86
€ 179.86
Hardcover. Num Pages: 250 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 237 x 177 x 23. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- PennWell Corp.
- Condition
- New
- SKU
- V9781593700539
- ISBN
- 9781593700539
Hardback
Condition: New
€ 103.60
€ 103.60
paperback. Series: Schriftenreihe Der Hhl Leipzig Graduate School of Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCC; KJS; LND. Category: (G) General (US: Trade). Dimension: 203 x 133 x 20. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9783824471515
- ISBN
- 9783824471515
Paperback
Condition: New
€ 90.02
€ 90.02
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824406944
- ISBN
- 9783824406944
Paperback
Condition: New
€ 78.23
€ 78.23
Paperback. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 147 x 18. Weight in Grams: 280. Get Brilliant Results Fast. 216 pages. This book takes you step-by-step the key elements of excellent customer service, and show you how your business can improve now and how to get your customers coming back for more. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 216 x 147 x 18. Weight: 282.
- Publisher
- Crimson Publishing
- Number of pages
- 216
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781854584823
- ISBN
- 9781854584823
Paperback
Condition: New
€ 17.99€ 13.37
€ 17.99
€ 13.37
Paperback. Online marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable. Num Pages: 274 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 173 x 209 x 21. Weight in Grams: 428.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Number of pages
- 274
- Condition
- New
- SKU
- V9780857082428
- ISBN
- 9780857082428
Paperback
Condition: New
€ 17.99€ 15.42
€ 17.99
€ 15.42
Paperback. Intends to bridge the gap between what managers actually do and organizational strategies. This book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms. Series: Sage Strategy Series. Num Pages: 216 pages, 1, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- Edition
- First Edition
- SKU
- V9780761944386
- ISBN
- 9780761944386
Paperback
Condition: New
€ 52.45
€ 52.45
Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 348
- Format
- Paperback
- Publication date
- 2005
- Edition
- Revised
- Condition
- New
- SKU
- V9781841124681
- ISBN
- 9781841124681
Paperback
Condition: New
€ 33.99€ 26.75
€ 33.99
€ 26.75
Paperback. This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 16. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471498407
- ISBN
- 9780471498407
Paperback
Condition: New
€ 69.80
€ 69.80
paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Wiley United Kingdom
- Number of pages
- 320
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470821565
- ISBN
- 9780470821565
Paperback
Condition: New
€ 26.99€ 23.61
€ 26.99
€ 23.61
Hardcover. How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. Num Pages: 288 pages, illustrations. BIC Classification: KJS; KNV. Category: (P) Professional & Vocational. Dimension: 159 x 231 x 20. Weight in Grams: 552.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756317
- ISBN
- 9781118756317
Hardback
Condition: New
€ 33.99€ 26.69
€ 33.99
€ 26.69
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 43.99€ 39.49
€ 43.99
€ 39.49