×


 x 

Shopping cart

Sales & marketing

Results 661 - 680 of 3840

Sales & marketing

Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
112
Condition
New
SKU
V9780792382188
ISBN
9780792382188
Hardback
Condition: New

€ 130.02

Paperback. Num Pages: 112 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 207.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1998
Number of pages
112
Condition
New
SKU
V9781461346777
ISBN
9781461346777
Paperback
Condition: New

€ 126.10

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609594
ISBN
9781473609594
Paperback
Condition: New

€ 15.99
€ 11.92

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824482009
ISBN
9783824482009
Paperback
Condition: New

€ 71.87

Hardcover. --Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 28. Weight in Grams: 754.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780471729808
ISBN
9780471729808
Hardback
Condition: New

€ 96.18

Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470584613
ISBN
9780470584613
Hardback
Condition: New

€ 100.05

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
5th Edition
Condition
New
SKU
V9781138282063
ISBN
9781138282063
Paperback
Condition: New

€ 92.62

Paperback. Series: The Basics. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 197 x 130 x 21. Weight in Grams: 324.
Publisher
Taylor & Francis Ltd
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415675833
ISBN
9780415675833
Paperback
Condition: New

€ 28.63

Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
Format
Hardback
Publication date
2005
Publisher
Emerald Publishing Limited
Edition
1st Edition
Number of pages
282
Condition
New
SKU
V9780762312092
ISBN
9780762312092
Hardback
Condition: New

€ 130.40

Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
Format
Hardback
Publication date
2012
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
524
Condition
New
SKU
V9780470971284
ISBN
9780470971284
Hardback
Condition: New

€ 114.29

Hardcover. Lead, Sell, or Get Out of the Way outlines a repeatable process based on a powerful idea: Great sellers lead relationships in precisely the same way that great leaders sell ideas. Manipulation is never part of this formula. To the contrary, a customer-focused mindset is the key to the leadership selling process. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 23. Weight in Grams: 460.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470402184
ISBN
9780470402184
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCL; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
Format
Paperback
Publication date
2015
Publisher
Springer Gabler United States
Condition
New
SKU
V9783658096786
ISBN
9783658096786
Paperback
Condition: New

€ 77.99

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119223009
ISBN
9781119223009
Hardback
Condition: New

€ 25.99
€ 21.30

paperback. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 689.
Format
Paperback
Publication date
2012
Publisher
Springer Gabler United States
Edition
4., überarb. u. erw. Aufl. 2012. Korr. Nachdruck 2
Condition
New
SKU
V9783834944696
ISBN
9783834944696
Paperback
Condition: New

€ 53.28

Paperback. Mikael Karlsson's revision of Rohn Engh's classic text covers everything from choosing a subject to marketing photos the right way to the right people. Readers will benefit from up-to-date advice and brand new interviews with industry experts. Num Pages: 320 pages. BIC Classification: AJ; KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 540.
Publisher
North Light Books
Format
Paperback
Publication date
2016
Edition
6th Edition
Condition
New
SKU
V9781440344350
ISBN
9781440344350
Paperback
Condition: New

€ 30.99
€ 20.68

Hardcover. How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Num Pages: 184 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 20. Weight in Grams: 408.

Publisher
John Wiley & Sons Inc
Number of pages
184
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118137536
ISBN
9781118137536
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 664 pages, biography. BIC Classification: 3JJPN; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 34. Weight in Grams: 1612.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
664
Condition
New
SKU
V9783319386775
ISBN
9783319386775
Paperback
Condition: New

€ 200.79

Paperback. This guide will help you develop your selling skills and increase sales. Shows how to acquire sales versatility and the ability to develop and maintain profitable, long-term business relationships. Editor(s): Skeeter, Sharyn. Num Pages: 206 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 228 x 155 x 14. Weight in Grams: 360.
Format
Paperback
Publication date
1989
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9780471503798
ISBN
9780471503798
Paperback
Condition: New

€ 33.99
€ 27.11

Paperback / so. Num Pages: 242 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 375.
Format
Paperback
Publication date
2013
Publisher
Springer Gabler United States
Number of pages
242
Condition
New
SKU
V9783658037550
ISBN
9783658037550
Paperback
Condition: New

€ 50.37

Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780273727347
ISBN
9780273727347
Paperback
Condition: New

€ 17.99
€ 14.33

Subscribe to our newsletter

News on special offers, signed editions & more!