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Sales & marketing

Results 721 - 740 of 1839

Sales & marketing

Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
Format
Paperback
Publication date
1997
Publisher
Fordham University Press United States
Number of pages
171
Condition
New
SKU
V9780823217847
ISBN
9780823217847
Paperback
Condition: New

€ 32.99
€ 29.70

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783834900364
ISBN
9783834900364
Hardback
Condition: New

€ 65.06
€ 11.85

Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9781412911221
ISBN
9781412911221
Paperback
Condition: New

€ 70.04

Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Edition
2nd Edition
Number of pages
176
Condition
New
SKU
V9781403947505
ISBN
9781403947505
Hardback
Condition: New

€ 63.69

Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
Format
Hardback
Publication date
2006
Publisher
Palgrave USA United States
Number of pages
220
Condition
New
SKU
V9781403991737
ISBN
9781403991737
Hardback
Condition: New

€ 64.06

Paperback. Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. Num Pages: 270 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 20. Weight in Grams: 346.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
270
Condition
New
SKU
V9781118156292
ISBN
9781118156292
Paperback
Condition: New

€ 19.99
€ 17.27

Paperback. Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Num Pages: 256 pages. BIC Classification: AKP; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 203 x 14. Weight in Grams: 574.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc
Edition
2nd Edition
Number of pages
256
Condition
New
SKU
V9781118027066
ISBN
9781118027066
Paperback
Condition: New

€ 65.94

Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
Publisher
Fairchild Pubns
Number of pages
352
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781563677380
ISBN
9781563677380
Paperback
Condition: New

€ 124.59

Hardcover. A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.

Publisher
John Wiley & Sons Inc
Number of pages
238
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118063064
ISBN
9781118063064
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693817
ISBN
9789063693817
Paperback
Condition: New

€ 17.99
€ 16.31

Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471296799
ISBN
9780471296799
Hardback
Condition: New

€ 191.42

Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
Publisher
McGraw-Hill Education - Europe New York
Number of pages
384
Format
Hardback
Publication date
2001
Edition
Illustrated
Condition
New
SKU
V9780071364157
ISBN
9780071364157
Hardback
Condition: New

€ 31.99
€ 26.21

Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
Edition
2010th Edition
Publisher
Palgrave Macmillan
Number of pages
240
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230224186
ISBN
9780230224186
Hardback
Condition: New

€ 69.74

Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780190625894
ISBN
9780190625894
Paperback
Condition: New

€ 17.99
€ 17.06

hardcover. Num Pages: 560 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 23. Weight in Grams: 1315.
Format
Hardback
Publication date
2017
Publisher
Pearson United States
Edition
14th Edition
Number of pages
560
Condition
New
SKU
V9780134477404
ISBN
9780134477404
Hardback
Condition: New

€ 360.35

Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
560
Condition
New
SKU
V9780471153924
ISBN
9780471153924
Hardback
Condition: New

€ 121.99
€ 94.55

paperback. Num Pages: 160 pages, 32 black & white illustrations, biography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. .
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
160
Condition
New
SKU
V9781349427420
ISBN
9781349427420
Paperback
Condition: New

€ 64.01

Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
280
Condition
New
SKU
V9781119953388
ISBN
9781119953388
Paperback
Condition: New

€ 40.99
€ 31.58

Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
496
Format
Paperback
Publication date
2011
Edition
3rd Edition, Revised and Updated
Condition
New
SKU
V9780470974155
ISBN
9780470974155
Paperback
Condition: New

€ 51.99
€ 50.77

Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
Publisher
Macmillan Education UK United Kingdom
Number of pages
584
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781137300294
ISBN
9781137300294
Paperback
Condition: New

€ 77.03
€ 69.44

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