Sales & marketing
Results 721 - 740 of 1839
Sales & marketing
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.70
€ 32.99
€ 29.70
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.06€ 11.85
€ 65.06
€ 11.85
Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412911221
- ISBN
- 9781412911221
Paperback
Condition: New
€ 70.04
€ 70.04
Hardcover. Num Pages: 174 pages, biography. BIC Classification: 1DF; 1DV; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 375.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Edition
- 2nd Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781403947505
- ISBN
- 9781403947505
Hardback
Condition: New
€ 63.69
€ 63.69
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave USA United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9781403991737
- ISBN
- 9781403991737
Hardback
Condition: New
€ 64.06
€ 64.06
Paperback. Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. Num Pages: 270 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 20. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 270
- Condition
- New
- SKU
- V9781118156292
- ISBN
- 9781118156292
Paperback
Condition: New
€ 19.99€ 17.27
€ 19.99
€ 17.27
Paperback. Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Num Pages: 256 pages. BIC Classification: AKP; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 203 x 14. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118027066
- ISBN
- 9781118027066
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 124.59
€ 124.59
Hardcover. A top social media guru shares the secrets to expanding your business through relationships
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118063064
- ISBN
- 9781118063064
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693817
- ISBN
- 9789063693817
Paperback
Condition: New
€ 17.99€ 16.31
€ 17.99
€ 16.31
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 191.42
€ 191.42
Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
- Publisher
- McGraw-Hill Education - Europe New York
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2001
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780071364157
- ISBN
- 9780071364157
Hardback
Condition: New
€ 31.99€ 26.21
€ 31.99
€ 26.21
Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
- Edition
- 2010th Edition
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230224186
- ISBN
- 9780230224186
Hardback
Condition: New
€ 69.74
€ 69.74
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 17.99€ 17.06
€ 17.99
€ 17.06
hardcover. Num Pages: 560 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216 x 23. Weight in Grams: 1315.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Pearson United States
- Edition
- 14th Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780134477404
- ISBN
- 9780134477404
Hardback
Condition: New
€ 360.35
€ 360.35
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 121.99€ 94.55
€ 121.99
€ 94.55
paperback. Num Pages: 160 pages, 32 black & white illustrations, biography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 160
- Condition
- New
- SKU
- V9781349427420
- ISBN
- 9781349427420
Paperback
Condition: New
€ 64.01
€ 64.01
Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781119953388
- ISBN
- 9781119953388
Paperback
Condition: New
€ 40.99€ 31.58
€ 40.99
€ 31.58
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 77.03€ 69.44
€ 77.03
€ 69.44