Sales & marketing
Results 721 - 740 of 2706
Sales & marketing
Paperback. Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklarung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden konnen." Num Pages: 288 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478613
- ISBN
- 9783824478613
Paperback
Condition: New
€ 89.38
€ 89.38
Paperback. Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschaftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berucksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten." Series: Marketing und Innovationsmanagement. Num Pages: 210 pages, 1 black & white illustrations, 13 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 283.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824479580
- ISBN
- 9783824479580
Paperback
Condition: New
€ 105.42
€ 105.42
Paperback. Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 298 pages, 7 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 298
- Condition
- New
- SKU
- V9783824479481
- ISBN
- 9783824479481
Paperback
Condition: New
€ 99.62
€ 99.62
Paperback / so. Series: Schriften Zum Europ Ischen Management. Num Pages: 228 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9783835008786
- ISBN
- 9783835008786
Paperback
Condition: New
€ 89.83
€ 89.83
paperback. Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834914927
- ISBN
- 9783834914927
Paperback
Condition: New
€ 89.06
€ 89.06
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824482214
- ISBN
- 9783824482214
Paperback
Condition: New
€ 85.07
€ 85.07
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601633408
- ISBN
- 9781601633408
Paperback
Condition: New
€ 17.99€ 17.61
€ 17.99
€ 17.61
Paperback. Num Pages: 301 pages, biography. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9781430244974
- ISBN
- 9781430244974
Paperback
Condition: New
€ 57.66€ 51.14
€ 57.66
€ 51.14
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933942
- ISBN
- 9783834933942
Paperback
Condition: New
€ 84.45
€ 84.45
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 161.03€ 111.14
€ 161.03
€ 111.14
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 111.18
€ 111.18
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Condition
- New
- SKU
- V9783834934192
- ISBN
- 9783834934192
Paperback
Condition: New
€ 117.27
€ 117.27
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 75.96
€ 75.96
Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9780333615454
- ISBN
- 9780333615454
Hardback
Condition: New
€ 129.49
€ 129.49
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.73
€ 66.73
Paperback.
- Publisher
- Fitness Information Technology, Inc, U.S.
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781935412434
- ISBN
- 9781935412434
Paperback
Condition: New
€ 86.35€ 67.19
€ 86.35
€ 67.19
Paperback / so. Num Pages: 183 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 183
- Condition
- New
- SKU
- V9783834936073
- ISBN
- 9783834936073
Paperback
Condition: New
€ 78.67
€ 78.67
Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578399
- ISBN
- 9781844578399
Hardback
Condition: New
€ 116.70€ 106.41
€ 116.70
€ 106.41
Paperback. Num Pages: 272 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 209 x 18. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650665
- ISBN
- 9781632650665
Paperback
Condition: New
€ 19.16
€ 19.16
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422187173
- ISBN
- 9781422187173
Hardback
Condition: New
€ 32.99€ 28.76
€ 32.99
€ 28.76