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Sales & marketing
Results 701 - 720 of 3840
Sales & marketing
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Paperback. Editor(s): King, Robert L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 176 pages, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 10. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 176
- Condition
- New
- SKU
- V9783319386935
- ISBN
- 9783319386935
Paperback
Condition: New
€ 127.90
€ 127.90
Paperback. Editor(s): King, Robert L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 126 pages, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 7. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 126
- Condition
- New
- SKU
- V9783319369433
- ISBN
- 9783319369433
Paperback
Condition: New
€ 126.74
€ 126.74
Paperback. Editor(s): King, Robert L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 406 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 21. Weight in Grams: 1001.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 406
- Condition
- New
- SKU
- V9783319369204
- ISBN
- 9783319369204
Paperback
Condition: New
€ 130.76
€ 130.76
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ulrich Krystek Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925299
- ISBN
- 9783834925299
Paperback
Condition: New
€ 77.78
€ 77.78
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658060732
- ISBN
- 9783658060732
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- The University of Chicago Press United States
- Edition
- New
- Number of pages
- 334
- Condition
- New
- SKU
- V9780226389172
- ISBN
- 9780226389172
Paperback
Condition: New
€ 34.99€ 28.00
€ 34.99
€ 28.00
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138919525
- ISBN
- 9781138919525
Paperback
Condition: New
€ 143.32
€ 143.32
Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470974889
- ISBN
- 9780470974889
Hardback
Condition: New
€ 36.22
€ 36.22
Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780471540304
- ISBN
- 9780471540304
Hardback
Condition: New
€ 283.48
€ 283.48
Paperback. .
- Publisher
- Cambridge University Press United Kingdom
- Number of pages
- 295
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780521124324
- ISBN
- 9780521124324
Paperback
Condition: New
€ 37.55
€ 37.55
Paperback / so. Num Pages: colour illustrations, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Edition
- 6
- Condition
- New
- SKU
- V9783658158491
- ISBN
- 9783658158491
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Crimson Publishing
- Edition
- 2nd edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781854585622
- ISBN
- 9781854585622
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478391
- ISBN
- 9780749478391
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer Science+Business Media United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9780306460739
- ISBN
- 9780306460739
Hardback
Condition: New
€ 162.93
€ 162.93
Hardcover. Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK. Num Pages: 241 pages, biography. BIC Classification: JPA; JPB; JPHF; JPHL; JPVL; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230522275
- ISBN
- 9780230522275
Hardback
Condition: New
€ 66.82
€ 66.82
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138916456
- ISBN
- 9781138916456
Paperback
Condition: New
€ 47.75
€ 47.75
paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780071745062
- ISBN
- 9780071745062
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77