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Sales & marketing

Results 761 - 780 of 1150

Sales & marketing

Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9781118496923
ISBN
9781118496923
Paperback
Condition: New

€ 30.99
€ 22.00

Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd
Number of pages
282
Condition
New
SKU
V9780471496458
ISBN
9780471496458
Paperback
Condition: New

€ 71.45

Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
Publisher
Pearson Education Limited United Kingdom
Number of pages
464
Format
Paperback
Publication date
2013
Edition
11th Edition
Condition
New
SKU
V9780273768395
ISBN
9780273768395
Paperback
Condition: New

€ 110.67

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 42.99
€ 33.55

Paperback.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
192
Condition
New
SKU
V9781907794513
ISBN
9781907794513
Paperback
Condition: New

€ 17.99
€ 14.50

Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
122
Condition
New
SKU
V9781841122311
ISBN
9781841122311
Paperback
Condition: New

€ 13.99
€ 12.65

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9783834923233
ISBN
9783834923233
Hardback
Condition: New

€ 65.12
€ 42.24

Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
642
Condition
New
SKU
V9780471975137
ISBN
9780471975137
Paperback
Condition: New

€ 77.78

Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
Format
Paperback
Publication date
2004
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
SKU
V9780761922537
ISBN
9780761922537
Paperback
Condition: New

€ 129.07
€ 80.76

Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214236
ISBN
9780631214236
Paperback
Condition: New

€ 44.99
€ 44.86

Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214229
ISBN
9780631214229
Hardback
Condition: New

€ 106.89

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.56
€ 56.81

Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780393249132
ISBN
9780393249132
Hardback
Condition: New

€ 32.99
€ 27.83

paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2000
Publisher
John Wiley
Condition
New
SKU
9781841120638
ISBN
9781841120638
Paperback
Condition: New

€ 19.99
€ 16.29

Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
Publisher
HarperBusiness
Format
Paperback
Publication date
2005
Edition
Reissue
Condition
New
SKU
V9780060745813
ISBN
9780060745813
Paperback
Condition: New

€ 17.99
€ 17.41

Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780470060377
ISBN
9780470060377
Hardback
Condition: New

€ 47.60

Paperback. Tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. Num Pages: 170 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 208 x 130 x 13. Weight in Grams: 208.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
170
Condition
New
SKU
V9781841125763
ISBN
9781841125763
Paperback
Condition: New

€ 13.99
€ 12.64

Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
278
Condition
New
SKU
V9781841124698
ISBN
9781841124698
Paperback
Condition: New

€ 17.99
€ 15.48

Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
Publisher
John Wiley & Sons Inc
Number of pages
224
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781405150606
ISBN
9781405150606
Paperback
Condition: New

€ 38.99
€ 30.69

Hardcover. How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 212 x 19. Weight in Grams: 610.
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118823286
ISBN
9781118823286
Hardback
Condition: New

€ 31.99
€ 25.05

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