Sales & marketing
Results 1297 - 1320 of 2510
Sales & marketing
Hardback. Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. Num Pages: 176 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 18. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780071819046
- ISBN
- 9780071819046
Hardback
Condition: New
€ 25.99€ 22.18
€ 25.99
€ 22.18
Paperback. Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Series: Fundamentals. Num Pages: 184 pages, 200. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 230 x 203 x 14. Weight in Grams: 684.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9782940411566
- ISBN
- 9782940411566
Paperback
Condition: New
€ 37.99€ 34.03
€ 37.99
€ 34.03
Paperback. Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Num Pages: 256 pages. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 24. Weight in Grams: 342.
- Publisher
- Portfolio
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241004449
- ISBN
- 9780241004449
Paperback
Condition: New
€ 26.99€ 20.27
€ 26.99
€ 20.27
Paperback. With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Series: The One Minute Manager. Num Pages: 160 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 196 x 129 x 11. Weight in Grams: 98.
- Publisher
- Harper
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2011
- Edition
- New edition
- Condition
- New
- SKU
- V9780006530695
- ISBN
- 9780006530695
Paperback
Condition: New
€ 13.99€ 10.65
€ 13.99
€ 10.65
Hardcover. Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 208 pages, Illustrations. BIC Classification: KJMD; KJMV1; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 208
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857249593
- ISBN
- 9780857249593
Hardback
Condition: New
€ 124.52
€ 124.52
Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780742501027
- ISBN
- 9780742501027
Paperback
Condition: New
€ 57.02
€ 57.02
Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119145875
- ISBN
- 9781119145875
Hardback
Condition: New
€ 31.99€ 22.72
€ 31.99
€ 22.72
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005013
- ISBN
- 9783835005013
Paperback
Condition: New
€ 91.26
€ 91.26
Paperback / so. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835006133
- ISBN
- 9783835006133
Paperback
Condition: New
€ 85.68
€ 85.68
Paperback / so. Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 239
- Condition
- New
- SKU
- V9783824475254
- ISBN
- 9783824475254
Paperback
Condition: New
€ 79.92
€ 79.92
Paperback / so. Series: Integrierte Logistik Und Unternehmensfuhrung. Num Pages: 363 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 20. Weight in Grams: 487.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 363
- Condition
- New
- SKU
- V9783824473861
- ISBN
- 9783824473861
Paperback
Condition: New
€ 86.84
€ 86.84
Hardcover. Num Pages: 280 pages, 1. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 24. Weight in Grams: 880.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Booth-Clibborn Editions United Kingdom
- Edition
- 1St Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781861543110
- ISBN
- 9781861543110
Hardback
Condition: New
€ 36.99€ 31.74
€ 36.99
€ 31.74
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Hardcover.
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598795
- ISBN
- 9780470598795
Hardback
Condition: New
€ 24.99€ 20.15
€ 24.99
€ 20.15
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292063362
- ISBN
- 9781292063362
Paperback
Condition: New
€ 95.09€ 91.74
€ 95.09
€ 91.74
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 105.94
€ 105.94
Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469252
- ISBN
- 9780749469252
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Num Pages: 242 pages, 33 black & white illustrations, biography. BIC Classification: KCM; KJG; KJSM; KJVS; KN. Category: (G) General (US: Trade). Dimension: 143 x 217 x 20. Weight in Grams: 338.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349480289
- ISBN
- 9781349480289
Paperback
Condition: New
€ 64.22
€ 64.22
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 29.99€ 27.13
€ 29.99
€ 27.13
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 36.99€ 32.32
€ 36.99
€ 32.32
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349495580
- ISBN
- 9781349495580
Paperback
Condition: New
€ 26.99€ 23.59
€ 26.99
€ 23.59
Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
- Publisher
- O´Reilly Media United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449377564
- ISBN
- 9781449377564
Paperback
Condition: New
€ 37.99€ 36.30
€ 37.99
€ 36.30
Paperback. Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide. Num Pages: 608 pages, 100 colour line drawings, 130 colour half-tones. BIC Classification: KJK; KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 196 x 29. Weight in Grams: 1284.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199609703
- ISBN
- 9780199609703
Paperback
Condition: New
€ 232.22
€ 232.22
Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781452261072
- ISBN
- 9781452261072
Paperback
Condition: New
€ 140.54
€ 140.54