Sales & marketing
Results 721 - 744 of 1018
Sales & marketing
Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
- Publisher
- SAGE Publications Pvt. Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789351507505
- ISBN
- 9789351507505
Paperback
Condition: New
€ 51.78
€ 51.78
Paperback. Num Pages: 478 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 253 x 182 x 25. Weight in Grams: 834.
- Publisher
- Fitness Information Technology, Inc, U.S. United States
- Number of pages
- 478
- Format
- Paperback
- Publication date
- 2019
- Edition
- Fourth
- Condition
- New
- SKU
- V9781935412403
- ISBN
- 9781935412403
Paperback
Condition: New
€ 95.14€ 74.00
€ 95.14
€ 74.00
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 14.99€ 11.66
€ 14.99
€ 11.66
Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
- Publisher
- Prestel
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9783791349466
- ISBN
- 9783791349466
Hardback
Condition: New
€ 55.26€ 54.12
€ 55.26
€ 54.12
Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- SKU
- KT00000875
- ISBN
- 9780470853580
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 101.83
€ 101.83
Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781786354563
- ISBN
- 9781786354563
Hardback
Condition: New
€ 147.84
€ 147.84
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
- Publisher
- FT Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273731276
- ISBN
- 9780273731276
Paperback
Condition: New
€ 19.99€ 15.30
€ 19.99
€ 15.30
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781599184401
- ISBN
- 9781599184401
Paperback
Condition: New
€ 21.99€ 20.59
€ 21.99
€ 20.59
Hardback. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. This title delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it introduces the people who've made skin their trade. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 165 x 23. Weight in Grams: 584.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461812
- ISBN
- 9780749461812
Hardback
Condition: New
€ 41.79
€ 41.79
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 21.99€ 16.65
€ 21.99
€ 16.65
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 93.38
€ 93.38
Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 176
- Format
- Hardback
- Publication date
- 2009
- Edition
- Reprint
- Condition
- New
- SKU
- V9780470457993
- ISBN
- 9780470457993
Hardback
Condition: New
€ 33.99€ 24.47
€ 33.99
€ 24.47
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.75
€ 108.75
Paperback. Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How? By asking the right questions. Num Pages: 352 pages, black & white halftones, figures. BIC Classification: KJP; KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 22. Weight in Grams: 582.
- Publisher
- Sourcebooks, Inc United States
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781402287527
- ISBN
- 9781402287527
Paperback
Condition: New
€ 20.96
€ 20.96
Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
- Publisher
- Biteback Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781849549981
- ISBN
- 9781849549981
Paperback
Condition: New
€ 17.99€ 14.29
€ 17.99
€ 14.29
Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412930888
- ISBN
- 9781412930888
Paperback
Condition: New
€ 24.47
€ 24.47
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 50.85
€ 50.85
Paperback. Shows you how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. This title offers the following SNAP rules Keep It Simple: Make things easy and clear for your customers; Be invaluable: Stand out by being the person your customers can't live without. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 141 x 215 x 21. Weight in Grams: 280.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2012
- Edition
- Reprint
- Condition
- New
- SKU
- V9781591844709
- ISBN
- 9781591844709
Paperback
Condition: New
€ 21.99€ 17.62
€ 21.99
€ 17.62
Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608542
- ISBN
- 9781473608542
Paperback
Condition: New
€ 14.99€ 11.89
€ 14.99
€ 11.89
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 320.
- Publisher
- Portfolio Penguin
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1.8.2013
- Condition
- New
- SKU
- V9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 21.99€ 16.57
€ 21.99
€ 16.57
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.53
€ 34.99
€ 25.53
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.27
€ 25.99
€ 21.27
Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2003
- Edition
- Reprint
- Condition
- New
- SKU
- V9780071418713
- ISBN
- 9780071418713
Paperback
Condition: New
€ 24.99€ 18.65
€ 24.99
€ 18.65