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Sales & marketing
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Sales & marketing
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 174.72
€ 174.72
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Hardback
Condition: New
€ 226.14
€ 226.14
Paperback. Offers advice to salespeople about getting prospects and making the sale. This book includes an introduction text. Num Pages: 184 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 186 x 111 x 8. Weight in Grams: 98.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781598698213
- ISBN
- 9781598698213
Paperback
Condition: New
€ 13.99€ 12.34
€ 13.99
€ 12.34
paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Ig Publishing United States
- Number of pages
- 240
- Condition
- New
- Edition
- Reissue
- SKU
- V9781632460325
- ISBN
- 9781632460325
Paperback
Condition: New
€ 22.52
€ 22.52
paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380. Very good copy showing minor age and wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Portfolio Penguin U.K.
- Condition
- Used, Very Good
- SKU
- KMK0026178
- ISBN
- 9780241196564
Paperback
Condition: Used, Very Good
€ 21.99€ 15.29
€ 21.99
€ 15.29
Paperback. Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Num Pages: 608 pages, halftones. BIC Classification: 1KBB; 3JJP; JPHF; JPVL; KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 204 x 135 x 30. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Oxford University Press Inc United States
- Edition
- 3 Rev ed
- Number of pages
- 608
- Condition
- New
- SKU
- V9780195089424
- ISBN
- 9780195089424
Paperback
Condition: New
€ 38.46
€ 38.46
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
hardcover. Num Pages: 320 pages. BIC Classification: KJMV5; KJMV8; KJMV9; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Pearson United States
- Edition
- 12th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780134519258
- ISBN
- 9780134519258
Hardback
Condition: New
€ 355.37
€ 355.37
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 181.48
€ 181.48
Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pearson Education (US) United States
- Number of pages
- 640
- Condition
- New
- SKU
- V9780131708273
- ISBN
- 9780131708273
Paperback
Condition: New
€ 218.90
€ 218.90
Basic Marketing Research with Excel: Using Microsoft Excel Data Analys...
Burns, Alvin C.; Bush, Ronald F.
paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson United States
- Edition
- 3rd Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780135078228
- ISBN
- 9780135078228
Paperback
Condition: New
€ 324.77
€ 324.77
paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Pearson United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780136082996
- ISBN
- 9780136082996
Paperback
Condition: New
€ 219.73
€ 219.73
paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
- Format
- Paperback
- Publisher
- Oxford University Press United States
- Number of pages
- 256
- Condition
- New
- Publication date
- 2016
- Edition
- Illustrated
- SKU
- V9780190606855
- ISBN
- 9780190606855
Paperback
Condition: New
€ 46.61
€ 46.61
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 69.42
€ 69.42
Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 214 pages, 5 black & white illustrations, 5 black & white line drawings. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 163 x 18. Weight in Grams: 474.
- Publication date
- 2015
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9780415855914
- ISBN
- 9780415855914
Paperback
Condition: New
€ 238.27
€ 238.27
Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 72
- Condition
- New
- SKU
- V9780471283119
- ISBN
- 9780471283119
Paperback
Condition: New
€ 88.21
€ 88.21
paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Cengage Learning United States
- Edition
- 3rd ed.
- Number of pages
- 176
- Condition
- New
- SKU
- V9780538446655
- ISBN
- 9780538446655
Paperback
Condition: New
€ 31.44
€ 31.44
paperback. Num Pages: black & white tables, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 272 x 213 x 25. Weight in Grams: 1279.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- South-Western College Publishing United States
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9780538478342
- ISBN
- 9780538478342
Paperback
Condition: New
€ 270.20
€ 270.20
paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Routledge United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780750679794
- ISBN
- 9780750679794
Paperback
Condition: New
€ 91.77
€ 91.77
Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780761969471
- ISBN
- 9780761969471
Paperback
Condition: New
€ 189.07
€ 189.07
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780765622617
- ISBN
- 9780765622617
Paperback
Condition: New
€ 91.17
€ 91.17
Resurgence: The Four Stages of Market-Focused Reinvention
Carpenter, Gregory S., Gebhardt, Gary F., She...
Hardcover.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137278616
- ISBN
- 9781137278616
Hardback
Condition: New
€ 50.91
€ 50.91
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 190.00
€ 190.00
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Inc United States
- Edition
- Second Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781412987240
- ISBN
- 9781412987240
Paperback
Condition: New
€ 162.25
€ 162.25