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Sales & marketing
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Sales & marketing
Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
- Publisher
- Schiffer Publishing Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764351297
- ISBN
- 9780764351297
Hardback
Condition: New
€ 37.99€ 25.38
€ 37.99
€ 25.38
Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119312574
- ISBN
- 9781119312574
Hardback
Condition: New
€ 30.99€ 24.01
€ 30.99
€ 24.01
Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471789765
- ISBN
- 9780471789765
Hardback
Condition: New
€ 34.99€ 25.45
€ 34.99
€ 25.45
Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749467678
- ISBN
- 9780749467678
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780415831581
- ISBN
- 9780415831581
Paperback
Condition: New
€ 87.95
€ 87.95
Hardback. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 384
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454562
- ISBN
- 9780749454562
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119047605
- ISBN
- 9781119047605
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469290
- ISBN
- 9780749469290
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071765732
- ISBN
- 9780071765732
Hardback
Condition: New
€ 35.99€ 30.61
€ 35.99
€ 30.61
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9780749462918
- ISBN
- 9780749462918
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470838488
- ISBN
- 9780470838488
Hardback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Hardback. Contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets. Num Pages: 256 pages, colour illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 217 x 145 x 24. Weight in Grams: 390.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780061914188
- ISBN
- 9780061914188
Hardback
Condition: New
€ 26.99€ 22.02
€ 26.99
€ 22.02
Hardcover.
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598795
- ISBN
- 9780470598795
Hardback
Condition: New
€ 24.99€ 20.15
€ 24.99
€ 20.15
Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
- Publisher
- Palgrave Macmillan
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781403919021
- ISBN
- 9781403919021
Paperback
Condition: New
€ 45.99€ 38.22
€ 45.99
€ 38.22
Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
- Publisher
- Thames and Hudson Ltd
- Number of pages
- 128
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780500517246
- ISBN
- 9780500517246
Hardback
Condition: New
€ 15.99€ 12.50
€ 15.99
€ 12.50
Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119061236
- ISBN
- 9781119061236
Paperback
Condition: New
€ 63.85
€ 63.85
Paperback. .
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781506308104
- ISBN
- 9781506308104
Paperback
Condition: New
€ 139.38
€ 139.38
Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
- Publisher
- Harriman House Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857193551
- ISBN
- 9780857193551
Paperback
Condition: New
€ 26.99€ 20.57
€ 26.99
€ 20.57
Paperback. Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites. Num Pages: 304 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 152 x 19. Weight in Grams: 426.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2005
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071462075
- ISBN
- 9780071462075
Paperback
Condition: New
€ 33.99€ 24.50
€ 33.99
€ 24.50
Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781474261623
- ISBN
- 9781474261623
Hardback
Condition: New
€ 106.57€ 84.70
€ 106.57
€ 84.70
Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
- Publisher
- Simon & Schuster
- Number of pages
- 306
- Format
- Paperback
- Publication date
- 2008
- Edition
- Updated, Revised ed.
- Condition
- New
- SKU
- V9781416595243
- ISBN
- 9781416595243
Paperback
Condition: New
€ 27.99€ 18.98
€ 27.99
€ 18.98
Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
- Publisher
- John Wiley & Sons Australia Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730315124
- ISBN
- 9780730315124
Paperback
Condition: New
€ 19.99€ 16.93
€ 19.99
€ 16.93
Paperback. Num Pages: 256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79. BIC Classification: KJC; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 156 x 234 x 12. Weight in Grams: 372.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415690751
- ISBN
- 9780415690751
Paperback
Condition: New
€ 73.40€ 66.90
€ 73.40
€ 66.90