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Sales & marketing
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Sales & marketing
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 139.88
€ 139.88
Hardcover. Trains readers on a detailed step-by-step selling process that is universal in nature. This title demonstrates to students the order of steps within the selling process. It provides numerous examples of what should be in each step and shows how the steps within the selling process interact with one another. Num Pages: 672 pages, illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 215 x 261 x 30. Weight in Grams: 1386.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 672
- Format
- Hardback
- Publication date
- 2013
- Edition
- 13th Edition
- Condition
- New
- SKU
- V9780077861018
- ISBN
- 9780077861018
Hardback
Condition: New
€ 284.20
€ 284.20
Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471744832
- ISBN
- 9780471744832
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Paperback.
- Publisher
- Fitness Information Technology, Inc, U.S.
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781935412434
- ISBN
- 9781935412434
Paperback
Condition: New
€ 87.81€ 67.97
€ 87.81
€ 67.97
Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780719096518
- ISBN
- 9780719096518
Paperback
Condition: New
€ 33.99€ 33.02
€ 33.99
€ 33.02
Paperback. Num Pages: 399 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNDR. Category: (G) General (US: Trade). Dimension: 128 x 202 x 20. Weight in Grams: 394.
- Publisher
- Primedia eLaunch LLC
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781631731099
- ISBN
- 9781631731099
Paperback
Condition: New
€ 32.99€ 22.27
€ 32.99
€ 22.27
Paperback. .
- Publisher
- Prentice Hall College Div
- Format
- Paperback
- Publication date
- 2000
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781292153100
- ISBN
- 9781292153100
Paperback
Condition: New
€ 46.14
€ 46.14
Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787987527
- ISBN
- 9780787987527
Hardback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 91.79
€ 91.79
Paperback. .
- Publisher
- Taylor & Francis Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781498768641
- ISBN
- 9781498768641
Paperback
Condition: New
€ 59.72
€ 59.72
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Num Pages: 250 pages. BIC Classification: KJSM; URD; UTN. Category: (G) General (US: Trade). Dimension: 230 x 153 x 13. Weight in Grams: 358.
- Publisher
- Technics Publications LLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- First
- Condition
- New
- SKU
- V9781935504795
- ISBN
- 9781935504795
Paperback
Condition: New
€ 27.99€ 21.55
€ 27.99
€ 21.55
Hardcover. A book for communications consultants and undergraduates, giving strategies for building stronger companies through 'corporate branding.' The main premise is that organisations should use all forms of communication, i.e. products, services and advertising to build successful interactive relationships with their audience. Num Pages: 195 pages, biography. BIC Classification: KJC; KJSA; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 405. Fine in fine dustwrapper with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan Ltd
- Format
- Hardback
- Publication date
- 1997
- SKU
- KAK0008091
- ISBN
- 9780333674727
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Num Pages: 320 pages, 6 black & white illustrations, 2 black & white tables, 6 black & white line drawings. BIC Classification: JP; KJMB; KJS; KJU; KJVN. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 21. Weight in Grams: 470.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781138190160
- ISBN
- 9781138190160
Paperback
Condition: New
€ 76.75
€ 76.75
Paperback. .
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780141036878
- ISBN
- 9780141036878
Paperback
Condition: New
€ 17.99€ 14.31
€ 17.99
€ 14.31
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781633214583
- ISBN
- 9781633214583
Paperback
Condition: New
€ 100.87€ 70.85
€ 100.87
€ 70.85
Paperback. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415713344
- ISBN
- 9780415713344
Paperback
Condition: New
€ 38.99€ 23.94
€ 38.99
€ 23.94
Paperback. Num Pages: 224 pages. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 15. Weight in Grams: 364.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650733
- ISBN
- 9781632650733
Paperback
Condition: New
€ 17.99€ 17.65
€ 17.99
€ 17.65
Paperback. Num Pages: 256 pages. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 212 x 134 x 15. Weight in Grams: 268.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650481
- ISBN
- 9781632650481
Paperback
Condition: New
€ 18.41
€ 18.41
Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138916456
- ISBN
- 9781138916456
Paperback
Condition: New
€ 47.75
€ 47.75
Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780749447625
- ISBN
- 9780749447625
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardback. 696 pages. International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries. Cateogry: (U) Tertiary Education (US: College). BIC Classification: GBCY; KCL; KJK; KJSM. Dimension: 300 x 209 x 38. Weight: 2028.
- Publisher
- Euromonitor PLC
- Number of pages
- 696
- Format
- Hardback
- Publication date
- 2010
- Edition
- 35th Edition
- Condition
- New
- SKU
- V9781842645383
- ISBN
- 9781842645383
Hardback
Condition: New
€ 350.11€ 50.14
€ 350.11
€ 50.14
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 16. Weight in Grams: 316.
- Publisher
- AMACOM
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- Second Edition
- Condition
- New
- SKU
- V9780814414835
- ISBN
- 9780814414835
Paperback
Condition: New
€ 19.99€ 18.92
€ 19.99
€ 18.92
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.78
€ 52.78