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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 37.99€ 27.52
€ 37.99
€ 27.52
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610293
- ISBN
- 9781473610293
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
- Publisher
- Gallup Press
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781595620163
- ISBN
- 9781595620163
Hardback
Condition: New
€ 27.99€ 24.51
€ 27.99
€ 24.51
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.06
€ 19.99
€ 15.06
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.69
€ 38.99
€ 30.69
Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9780141015224
- ISBN
- 9780141015224
Paperback
Condition: New
€ 17.99€ 13.44
€ 17.99
€ 13.44
paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 552
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780199655090
- ISBN
- 9780199655090
Paperback
Condition: New
€ 83.78
€ 83.78
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 48.99€ 44.26
€ 48.99
€ 44.26
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.47
€ 33.47
Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118875353
- ISBN
- 9781118875353
Hardback
Condition: New
€ 27.99€ 21.09
€ 27.99
€ 21.09
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 23.99€ 16.63
€ 23.99
€ 16.63
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 33.99€ 30.81
€ 33.99
€ 30.81
Paperback. .
- Publisher
- Financial Times Management
- Format
- Paperback
- Publication date
- 2006
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273695592
- ISBN
- 9780273695592
Paperback
Condition: New
€ 107.33
€ 107.33
Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134853
- ISBN
- 9781937134853
Hardback
Condition: New
€ 36.06
€ 36.06
Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472136077
- ISBN
- 9781472136077
Paperback
Condition: New
€ 15.99€ 11.85
€ 15.99
€ 11.85
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.78
€ 11.99
€ 10.78
Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479756
- ISBN
- 9780749479756
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470974889
- ISBN
- 9780470974889
Hardback
Condition: New
€ 36.00
€ 36.00
Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470122457
- ISBN
- 9780470122457
Hardback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 13.99€ 10.73
€ 13.99
€ 10.73
Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749473464
- ISBN
- 9780749473464
Paperback
Condition: New
€ 52.99€ 47.59
€ 52.99
€ 47.59
Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780749476687
- ISBN
- 9780749476687
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Paperback. Presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 211 x 178 x 20. Weight in Grams: 538.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 348
- Format
- Paperback
- Publication date
- 2005
- Edition
- Revised
- Condition
- New
- SKU
- V9781841124681
- ISBN
- 9781841124681
Paperback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Hardback. Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 233 x 163 x 25. Weight in Grams: 486.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422133316
- ISBN
- 9781422133316
Hardback
Condition: New
€ 31.99€ 28.67
€ 31.99
€ 28.67