Sales & marketing
Results 2329 - 2352 of 2513
Sales & marketing
Paperback / so. Series: Innovation Und Technologie Im Modernen Management. Num Pages: 407 pages, black & white illustrations, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 407
- Condition
- New
- SKU
- V9783834929754
- ISBN
- 9783834929754
Paperback
Condition: New
€ 102.99
€ 102.99
Paperback / so. Editor(s): Pompe, Hans-Georg. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930651
- ISBN
- 9783834930651
Paperback
Condition: New
€ 59.48
€ 59.48
Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471444398
- ISBN
- 9780471444398
Hardback
Condition: New
€ 36.99€ 28.86
€ 36.99
€ 28.86
Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780571309221
- ISBN
- 9780571309221
Paperback
Condition: New
€ 19.99€ 14.50
€ 19.99
€ 14.50
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790805543
- ISBN
- 9783790805543
Paperback
Condition: New
€ 70.99
€ 70.99
Hardcover. Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Num Pages: 240 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471703334
- ISBN
- 9780471703334
Hardback
Condition: New
€ 37.99€ 29.60
€ 37.99
€ 29.60
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 36.99€ 30.66
€ 36.99
€ 30.66
Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780792349938
- ISBN
- 9780792349938
Hardback
Condition: New
€ 127.52
€ 127.52
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 155 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 155
- Condition
- New
- SKU
- V9783834914552
- ISBN
- 9783834914552
Paperback
Condition: New
€ 74.07
€ 74.07
Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118733899
- ISBN
- 9781118733899
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 173.66
€ 173.66
Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780470011461
- ISBN
- 9780470011461
Paperback
Condition: New
€ 53.81
€ 53.81
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 28.26
€ 28.26
Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471395621
- ISBN
- 9780471395621
Hardback
Condition: New
€ 50.51€ 43.33
€ 50.51
€ 43.33
Hardback. Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising both for advertising professionals and target audiences. Num Pages: 256 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119074229
- ISBN
- 9781119074229
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 332 pages, 22 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 332
- Condition
- New
- SKU
- V9783824491339
- ISBN
- 9783824491339
Paperback
Condition: New
€ 91.18
€ 91.18
Paperback. Imke Wessel erarbeitet ein umfangreiches Spektrum zentral relevanter Erfolgsfaktoren fur insgesamt funf markenpolitische Grundsatzstrategien. Diese werden anhand einer umfangreichen empirischen Studie kontextbezogen analysiert." Num Pages: 312 pages, 15 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783824407743
- ISBN
- 9783824407743
Paperback
Condition: New
€ 92.07
€ 92.07
Paperback. Vor dem Hintergrund der auslaufenden Rechtsgrundlage des heute in Europa dominierenden Vertriebssystems fur Automobile analysiert Bernd Geiseler Bestimmungsfaktoren und Alternativen der Absatzwegewahl und leitet langfristige Handlungsempfehlungen fur die Gestaltung des zukunftigen Automobilvertriebs in der Europaischen Union ab. " Series: Ebs-forschung, Schriftenreihe Der European Business School Schloss Reichartshausen. Num Pages: 333 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 487.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 333
- Condition
- New
- SKU
- V9783824406272
- ISBN
- 9783824406272
Paperback
Condition: New
€ 102.27
€ 102.27
Hardback. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783409125666
- ISBN
- 9783409125666
Hardback
Condition: New
€ 86.73
€ 86.73
Paperback / so. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783322902566
- ISBN
- 9783322902566
Paperback
Condition: New
€ 53.61
€ 53.61
Paperback. Am Beispiel der Pauschaltouristik analysiert Bjorn-Olaf Borth, welche Faktoren die Beschwerdezufriedenheit umfasst, durch welche Hebel sie gesteigert werden kann und welche Wirkung sie auf die Kundenloyalitat ausubt. Die Ergebnisse verdeutlichen, dass die Beschwerdezufriedenheit von fundamentaler Bedeutung fur die Kundenloyalitat ist." Series: Forum Marketing. Num Pages: 282 pages, 66 black & white illustrations, 34 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783824482245
- ISBN
- 9783824482245
Paperback
Condition: New
€ 85.42
€ 85.42
Paperback / so. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 297 x 210 x 18. Weight in Grams: 970.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United States
- Number of pages
- 324
- Condition
- New
- SKU
- V9783409123839
- ISBN
- 9783409123839
Paperback
Condition: New
€ 435.98
€ 435.98
Paperback / so. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824406203
- ISBN
- 9783824406203
Paperback
Condition: New
€ 97.18
€ 97.18
Paperback / so. Num Pages: 97 pages, black & white illustrations, bibliography. BIC Classification: GB; KJMV5; KJS; PD. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 1949
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 97
- Condition
- New
- SKU
- V9783663031444
- ISBN
- 9783663031444
Paperback
Condition: New
€ 68.56
€ 68.56