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Sales & marketing

Results 1009 - 1032 of 2510

Sales & marketing

Paperback. Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing. Num Pages: 323 pages, 49 black & white illustrations, 19 black & white tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 419.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
323
Condition
New
SKU
V9783824479931
ISBN
9783824479931
Paperback
Condition: New

€ 79.76

Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138784895
ISBN
9781138784895
Paperback
Condition: New

€ 61.45

Hardcover. A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.

Publisher
John Wiley & Sons Inc
Number of pages
238
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118063064
ISBN
9781118063064
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693817
ISBN
9789063693817
Paperback
Condition: New

€ 17.99
€ 16.69

Paperback / so. Num Pages: 197 pages, black & white illustrations, bibliography. BIC Classification: KC; KJH; KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 374.
Format
Paperback
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
197
Condition
New
SKU
V9783531028651
ISBN
9783531028651
Paperback
Condition: New

€ 68.86

Paperback. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy. Num Pages: 396 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 18. Weight in Grams: 864.
Publisher
John Wiley and Sons Ltd
Number of pages
396
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781405199537
ISBN
9781405199537
Paperback
Condition: New

€ 71.75

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 361 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 445.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
361
Condition
New
SKU
V9783824477838
ISBN
9783824477838
Paperback
Condition: New

€ 86.17

Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471296799
ISBN
9780471296799
Hardback
Condition: New

€ 191.42

Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
Format
Paperback
Publication date
2011
Publisher
SAGE Publications Inc United States
Edition
Second Edition
Number of pages
240
Condition
New
SKU
V9781412987240
ISBN
9781412987240
Paperback
Condition: New

€ 155.02

Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
Publisher
McGraw-Hill Education - Europe New York
Number of pages
384
Format
Hardback
Publication date
2001
Edition
Illustrated
Condition
New
SKU
V9780071364157
ISBN
9780071364157
Hardback
Condition: New

€ 36.99
€ 26.21

Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 277 pages, 37 black & white illustrations, 27 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 360.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
277
Condition
New
SKU
V9783824483266
ISBN
9783824483266
Paperback
Condition: New

€ 74.76

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 535.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835003132
ISBN
9783835003132
Paperback
Condition: New

€ 91.82

paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
Format
Paperback
Publication date
2001
Publisher
Gabler Verlag United States
Edition
2001st Edition
Condition
New
SKU
V9783409117463
ISBN
9783409117463
Paperback
Condition: New

€ 60.75

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 248 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
248
Condition
New
SKU
V9783835007840
ISBN
9783835007840
Paperback
Condition: New

€ 86.04

Paperback. Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft." Num Pages: 317 pages, 3 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
317
Condition
New
SKU
V9783824483525
ISBN
9783824483525
Paperback
Condition: New

€ 91.17

Paperback / so. Num Pages: 197 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 324.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag United States
Number of pages
197
Condition
New
SKU
V9783834915061
ISBN
9783834915061
Paperback
Condition: New

€ 69.15

paperback. Series: Rechnungswesen Und Controlling. Num Pages: 380 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
Format
Paperback
Publication date
2000
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
380
Condition
New
Edition
2000th Edition
SKU
V9783824471652
ISBN
9783824471652
Paperback
Condition: New

€ 69.80

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 7. Weight in Grams: 168.
Format
Paperback
Publication date
2006
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834900111
ISBN
9783834900111
Paperback
Condition: New

€ 48.66

Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
446
Condition
New
SKU
V9783824482108
ISBN
9783824482108
Paperback
Condition: New

€ 71.34

Paperback. Num Pages: 323 pages, 31 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 510.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
323
Condition
New
SKU
V9783835007819
ISBN
9783835007819
Paperback
Condition: New

€ 64.98

Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
388
Condition
New
SKU
V9783835000834
ISBN
9783835000834
Paperback
Condition: New

€ 97.08

Hardback. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Num Pages: 240 pages, Illustrations. BIC Classification: AK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 166 x 19. Weight in Grams: 502.
Edition
2010th Edition
Publisher
Palgrave Macmillan
Number of pages
240
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230224186
ISBN
9780230224186
Hardback
Condition: New

€ 71.01

Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
Format
Paperback
Publication date
1986
Publisher
University of California Press
Condition
New
SKU
V9780520058859
ISBN
9780520058859
Paperback
Condition: New

€ 53.51

Paperback / so. Series: Gabler Edition Wissenschaft / Forum Produktionswirtschaftlic. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835000650
ISBN
9783835000650
Paperback
Condition: New

€ 91.43

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