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Sales & marketing

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Sales & marketing

Hardback.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118862070
ISBN
9781118862070
Hardback
Condition: New

€ 30.99
€ 24.01

Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
605
Condition
New
SKU
V9783319377582
ISBN
9783319377582
Paperback
Condition: New

€ 98.17

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835002968
ISBN
9783835002968
Paperback
Condition: New

€ 81.87

Paperback. Series: Werbe- und Markenforschung. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 412.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835004214
ISBN
9783835004214
Paperback
Condition: New

€ 79.90

Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
Publisher
Penguin Putnam Inc United States
Number of pages
263
Format
Hardback
Publication date
2008
Edition
Revised, Expanded ed.
Condition
New
SKU
V9781591842262
ISBN
9781591842262
Hardback
Condition: New

€ 37.99
€ 26.87

Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834932259
ISBN
9783834932259
Paperback
Condition: New

€ 78.21

Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
SKU
V9780762313969
ISBN
9780762313969
Hardback
Condition: New

€ 178.35

Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
174
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137019486
ISBN
9781137019486
Hardback
Condition: New

€ 63.83

Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
2nd ed. 2015
Condition
New
SKU
V9781137359162
ISBN
9781137359162
Hardback
Condition: New

€ 67.31

Paperback. .
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349481880
ISBN
9781349481880
Paperback
Condition: New

€ 95.08
€ 94.12

Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137348913
ISBN
9781137348913
Hardback
Condition: New

€ 59.78

Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
Format
Paperback
Publication date
2011
Publisher
APress United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781430233152
ISBN
9781430233152
Paperback
Condition: New

€ 40.99
€ 33.07

Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
200
Condition
New
SKU
V9781780520940
ISBN
9781780520940
Hardback
Condition: New

€ 124.52

Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
Format
Paperback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781631177859
ISBN
9781631177859
Paperback
Condition: New

€ 101.02
€ 70.33

Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
Format
Paperback
Publication date
2013
Publisher
Pearson Education Limited United Kingdom
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780273727224
ISBN
9780273727224
Paperback
Condition: New

€ 104.57

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781446296622
ISBN
9781446296622
Paperback
Condition: New

€ 64.18

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.49
€ 45.53

Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471042204
ISBN
9780471042204
Hardback
Condition: New

€ 65.38
€ 54.95

Paperback / so. Editor(s): Irgel, Lutz. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 34. Weight in Grams: 921.
Format
Paperback
Publication date
1991
Publisher
Gabler Verlag United Kingdom
Edition
3
Condition
New
SKU
V9783409991148
ISBN
9783409991148
Paperback
Condition: New

€ 73.49

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JMB; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 649.
Format
Paperback
Publication date
1989
Publisher
Gabler Verlag United Kingdom
Edition
4
Condition
New
SKU
V9783409369855
ISBN
9783409369855
Paperback
Condition: New

€ 88.21

Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
Format
Paperback
Publication date
1978
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409303118
ISBN
9783409303118
Paperback
Condition: New

€ 70.10

Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693534
ISBN
9789063693534
Paperback
Condition: New

€ 41.99
€ 39.16

paperback. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 140 x 18. Weight in Grams: 318.
Format
Paperback
Publication date
2016
Publisher
Ig Publishing United States
Number of pages
240
Condition
New
Edition
Reissue
SKU
V9781632460325
ISBN
9781632460325
Paperback
Condition: New

€ 24.99
€ 21.84

Paperback. Editor(s): Steinke, Lorenz. Num Pages: 247 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSP; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 172 x 18. Weight in Grams: 482.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783658064228
ISBN
9783658064228
Paperback
Condition: New

€ 79.98

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