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Sales & marketing
Results 1873 - 1896 of 3840
Sales & marketing
Hardcover. Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 17. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470226452
- ISBN
- 9780470226452
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.36
€ 25.99
€ 21.36
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 45.20
€ 45.20
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349443079
- ISBN
- 9781349443079
Paperback
Condition: New
€ 60.09
€ 60.09
Hardback. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781137537737
- ISBN
- 9781137537737
Hardback
Condition: New
€ 138.30
€ 138.30
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 78.23
€ 78.23
Hardback. Editor(s): Choi, Tsan-Ming; Shen, Bin. Series: Springer Series in Fashion Business. Num Pages: 200 pages, 11 black & white illustrations, 18 colour illustrations, 48 colour tables, biography. BIC Classification: KJMV7; KJS; KNPR; KNSX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 485.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 200
- Condition
- New
- SKU
- V9789811029745
- ISBN
- 9789811029745
Hardback
Condition: New
€ 249.57
€ 249.57
Hardback. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 2007th Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780230521674
- ISBN
- 9780230521674
Hardback
Condition: New
€ 102.76
€ 102.76
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.06
€ 161.06
Paperback. Num Pages: 574 pages, XXIV, 574 S. 102 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 31. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5., uberarb. Aufl.
- Number of pages
- 574
- Condition
- New
- SKU
- V9783540327523
- ISBN
- 9783540327523
Paperback
Condition: New
€ 53.36
€ 53.36
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 43.99€ 36.27
€ 43.99
€ 36.27
Paperback / so. Series: Applied Marketing Science / Angewandte Marketingforschung. Num Pages: 220 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9783658063566
- ISBN
- 9783658063566
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Num Pages: 386 pages, 65 black & white illustrations, 76 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 386
- Condition
- New
- SKU
- V9783658089290
- ISBN
- 9783658089290
Paperback
Condition: New
€ 67.29
€ 67.29
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 199 x 241 x 13. Weight in Grams: 694.
- Publisher
- powerHouse Books
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781576877319
- ISBN
- 9781576877319
Paperback
Condition: New
€ 21.99€ 21.72
€ 21.99
€ 21.72
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.14
€ 30.99
€ 28.14
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 37.99€ 33.97
€ 37.99
€ 33.97
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken
Br Ckner, Michael; Brueckner, Michael; Bruckn...
Paperback / so. Num Pages: 163 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 163
- Condition
- New
- SKU
- V9783834928207
- ISBN
- 9783834928207
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. Series: SpringerBriefs in Applied Sciences and Technology. Num Pages: 129 pages, 10 black & white illustrations, 13 colour illustrations, biography. BIC Classification: KJSU; LNCJ; TGPR. Category: (P) Professional & Vocational. Dimension: 240 x 157 x 14. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 129
- Condition
- New
- SKU
- V9783319162706
- ISBN
- 9783319162706
Paperback
Condition: New
€ 94.53
€ 94.53
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 342 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9783824408085
- ISBN
- 9783824408085
Paperback
Condition: New
€ 94.80
€ 94.80
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834930422
- ISBN
- 9783834930422
Paperback
Condition: New
€ 77.99
€ 77.99
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 40.99€ 33.69
€ 40.99
€ 33.69