Sales & marketing
Results 1969 - 1992 of 2513
Sales & marketing
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531028736
- ISBN
- 9783531028736
Paperback
Condition: New
€ 69.75
€ 69.75
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783835009455
- ISBN
- 9783835009455
Paperback
Condition: New
€ 91.67
€ 91.67
paperback. Jurgen Betz untersucht, wie die Akzeptanz des E-Commerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Grossen das Ausmass der Akzeptanz erhohen oder senken. " Series: Kundenmanagement and Electronic Commerce. Num Pages: 417 pages, 156 black & white illustrations, 108 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2003rd Edition
- Number of pages
- 417
- Condition
- New
- SKU
- V9783824477739
- ISBN
- 9783824477739
Paperback
Condition: New
€ 80.51
€ 80.51
Paperback. Marcus Liehr untersucht, wie individuelle Kritische Massen empirisch bestimmt werden konnen. Hierzu schlagt er mit der Hierarchischen Limit Conjoint-Analyse eine Variante der traditionellen Conjoint-Analyse vor, die er am Beispiel der Adoption eines UMTS-fahigen Kamera-Handys empirisch auf ihre Eignung uberpruft." Num Pages: 317 pages, 3 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 317
- Condition
- New
- SKU
- V9783824483525
- ISBN
- 9783824483525
Paperback
Condition: New
€ 91.17
€ 91.17
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 76.26
€ 76.26
Paperback / so. Editor(s): Hoefner, B. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 150 x 15. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935243
- ISBN
- 9783834935243
Paperback
Condition: New
€ 69.28
€ 69.28
paperback. Editor(s): DDV. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834927545
- ISBN
- 9783834927545
Paperback
Condition: New
€ 53.32
€ 53.32
paperback. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 32. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9783824482658
- ISBN
- 9783824482658
Paperback
Condition: New
€ 72.21
€ 72.21
Hardback. Editor(s): Effert, Detlef; Wunder, Markus. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834900548
- ISBN
- 9783834900548
Hardback
Condition: New
€ 70.94
€ 70.94
Hardcover. Focusing on the development of strategies for the internationalization of large and medium-sized companies, this book introduces internationalization and strategic planning, and recommends detailed processes for developing strategies both for going global for new markets, and internationalizing production and sourcing. Num Pages: 236 pages, 93 black & white illustrations, biography. BIC Classification: KCL; KJC; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 257 x 19. Weight in Grams: 516.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 2nd ed. 2017
- Condition
- New
- SKU
- V9783662531228
- ISBN
- 9783662531228
Hardback
Condition: New
€ 97.73
€ 97.73
Developing B2B Social Communities: Keys to Growth, Innovation, and Cus...
Brooks, Margaret, Lovett, J. J., Creek, Sam
Paperback. Num Pages: 216 pages, 33 black & white illustrations, biography. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 12. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Apress
- Edition
- 1st ed.
- Number of pages
- 188
- Condition
- New
- SKU
- V9781430247135
- ISBN
- 9781430247135
Paperback
Condition: New
€ 32.99€ 26.64
€ 32.99
€ 26.64
Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Number of pages
- 178
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780749459703
- ISBN
- 9780749459703
Paperback
Condition: New
€ 15.99€ 14.50
€ 15.99
€ 14.50
Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 252
- Condition
- New
- SKU
- V9783663015857
- ISBN
- 9783663015857
Paperback
Condition: New
€ 54.52
€ 54.52
Paperback. Series: BestMasters. Num Pages: 158 pages, 4 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJC; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 221.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 158
- Condition
- New
- SKU
- V9783658086718
- ISBN
- 9783658086718
Paperback
Condition: New
€ 74.81
€ 74.81
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 165 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 165
- Condition
- New
- SKU
- V9783835008830
- ISBN
- 9783835008830
Paperback
Condition: New
€ 59.30
€ 59.30
Paperback. Num Pages: 336 pages, 28 black & white illustrations, 50 colour tables, 9 black & white halftones, 19 black & w. BIC Classification: KJS; KNSG; KNSH. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138912908
- ISBN
- 9781138912908
Paperback
Condition: New
€ 76.86
€ 76.86
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824445226
- ISBN
- 9783824445226
Paperback
Condition: New
€ 68.36
€ 68.36
Hardcover. Offers business leaders a comprehensive customer-centric organizational model that shows how to put in place an infrastructure that is organized around the demands of the customer. This title includes information about structure, management processes, reward and management systems, and people practices. Num Pages: 208 pages, Illustrations,. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780787979195
- ISBN
- 9780787979195
Hardback
Condition: New
€ 56.51
€ 56.51
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 50.76€ 45.52
€ 50.76
€ 45.52
Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118457474
- ISBN
- 9781118457474
Hardback
Condition: New
€ 50.99€ 50.85
€ 50.99
€ 50.85
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 211 x 150 x 13. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Number of pages
- 252
- Condition
- New
- SKU
- V9783834934222
- ISBN
- 9783834934222
Paperback
Condition: New
€ 75.28
€ 75.28
Paperback / so. Num Pages: 184 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 301.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9783834913449
- ISBN
- 9783834913449
Paperback
Condition: New
€ 79.66
€ 79.66
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824472390
- ISBN
- 9783824472390
Paperback
Condition: New
€ 80.56
€ 80.56
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 433 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 433
- Condition
- New
- SKU
- V9783835003057
- ISBN
- 9783835003057
Paperback
Condition: New
€ 92.33
€ 92.33