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Sales & marketing
Results 2701 - 2720 of 3874
Sales & marketing
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 78.23
€ 78.23
Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230517042
- ISBN
- 9780230517042
Hardback
Condition: New
€ 67.03
€ 67.03
Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230537996
- ISBN
- 9780230537996
Hardback
Condition: New
€ 128.15
€ 128.15
Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230577343
- ISBN
- 9780230577343
Hardback
Condition: New
€ 66.46
€ 66.46
Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 360
- Condition
- New
- SKU
- V9780333739075
- ISBN
- 9780333739075
Hardback
Condition: New
€ 196.12
€ 196.12
Hardcover. Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Editor(s): Hendricks, John Allen; Noor Al-Deen, Hana S. Num Pages: 263 pages, biography. BIC Classification: JFCA; KJSA; UBJ. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 24. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9781137287045
- ISBN
- 9781137287045
Hardback
Condition: New
€ 138.85
€ 138.85
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 189 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137398130
- ISBN
- 9781137398130
Hardback
Condition: New
€ 66.40
€ 66.40
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 170 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 173 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404275
- ISBN
- 9781137404275
Hardback
Condition: New
€ 66.37
€ 66.37
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 115 pages, biography. BIC Classification: 1KJ; 1KL; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 144 x 12. Weight in Grams: 292.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404305
- ISBN
- 9781137404305
Hardback
Condition: New
€ 65.94
€ 65.94
Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137427106
- ISBN
- 9781137427106
Hardback
Condition: New
€ 128.05
€ 128.05
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 66.06
€ 66.06
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.34
€ 127.34
Hardcover. Editor(s): Kitchen, Philip J. Num Pages: 162 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 336.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 168
- Condition
- New
- SKU
- V9781403906823
- ISBN
- 9781403906823
Hardback
Condition: New
€ 126.98
€ 126.98
Hardcover. Editor(s): Buber, Renate; Gadner, Johannes; Richards, Lyn. Num Pages: 312 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 22. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 316
- Condition
- New
- SKU
- V9781403916600
- ISBN
- 9781403916600
Hardback
Condition: New
€ 128.36
€ 128.36
Hardcover. Innovation and Marketing in the Pharmaceutical Industry Editor(s): Ding, Min; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA); Stremersch, Stefan. Series: International Series in Quantitative Marketing. Num Pages: 775 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp. BIC Classification: KJD; KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 161 x 243 x 35. Weight in Grams: 1218.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2014th Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9781461478003
- ISBN
- 9781461478003
Hardback
Condition: New
€ 320.94
€ 320.94
Hardcover. Strategies in E-Business Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 15. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781461481836
- ISBN
- 9781461481836
Hardback
Condition: New
€ 127.28
€ 127.28
Hardcover. Managing Consumer Services Editor(s): Baglieri, Enzo; Karmarkar, Uday. Num Pages: 280 pages, 55 black & white illustrations, 6 colour illustrations, 18 black & white tables, biograph. BIC Classification: KJMV5; KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 21. Weight in Grams: 564.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319042886
- ISBN
- 9783319042886
Hardback
Condition: New
€ 128.75
€ 128.75
Hardcover. Boundary Spanning Elements and the Marketing Function in Organizations Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 173 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 442 x 16. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319134390
- ISBN
- 9783319134390
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. Editor(s): Tussyadiah, Iis; Inversini, Alessandro. Num Pages: 883 pages, 139 black & white illustrations, biography. BIC Classification: KJS; KNSG; UF; UT. Category: (G) General (US: Trade). Dimension: 250 x 158 x 49. Weight in Grams: 1338.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319143422
- ISBN
- 9783319143422
Paperback
Condition: New
€ 199.21
€ 199.21
Hardcover. Editor(s): Katsoni, Vicky. Series: Springer Proceedings in Business and Economics. Num Pages: 417 pages, 22 black & white illustrations, 23 colour illustrations, biography. BIC Classification: GTB; KJS; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 247 x 167 x 29. Weight in Grams: 782.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319158587
- ISBN
- 9783319158587
Hardback
Condition: New
€ 196.27
€ 196.27