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Sales & marketing
Results 313 - 336 of 1145
Sales & marketing
Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471267720
- ISBN
- 9780471267720
Hardback
Condition: New
€ 38.99€ 30.67
€ 38.99
€ 30.67
Hardback. Editor(s): Sethna, Zubin; Jones, Rosalind; Harrigan, Paul. Num Pages: 320 pages, Illustrations. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 247 x 171 x 24. Weight in Grams: 668.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781907863
- ISBN
- 9781781907863
Hardback
Condition: New
€ 97.12
€ 97.12
Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414481
- ISBN
- 9781784414481
Hardback
Condition: New
€ 128.21
€ 128.21
Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2nd, Revised and Expanded Edition
- Condition
- New
- SKU
- V9780787945718
- ISBN
- 9780787945718
Paperback
Condition: New
€ 56.95
€ 56.95
Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472590695
- ISBN
- 9781472590695
Hardback
Condition: New
€ 90.81
€ 90.81
Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781474261623
- ISBN
- 9781474261623
Hardback
Condition: New
€ 106.47€ 84.70
€ 106.47
€ 84.70
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 140.32
€ 140.32
Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478391
- ISBN
- 9780749478391
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 93.57
€ 93.57
paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 624
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273727644
- ISBN
- 9780273727644
Paperback
Condition: New
€ 89.86
€ 89.86
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 96.58
€ 96.58
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 42.04
€ 46.99
€ 42.04
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 140.88
€ 140.88
Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749468897
- ISBN
- 9780749468897
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694340
- ISBN
- 9789063694340
Paperback
Condition: New
€ 40.99€ 29.30
€ 40.99
€ 29.30
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 63.90
€ 63.90
Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470037287
- ISBN
- 9780470037287
Hardback
Condition: New
€ 23.99€ 17.66
€ 23.99
€ 17.66
Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471266525
- ISBN
- 9780471266525
Hardback
Condition: New
€ 53.24€ 46.02
€ 53.24
€ 46.02
Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119145875
- ISBN
- 9781119145875
Hardback
Condition: New
€ 31.99€ 22.72
€ 31.99
€ 22.72
Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780415620406
- ISBN
- 9780415620406
Paperback
Condition: New
€ 52.04€ 48.39
€ 52.04
€ 48.39
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Paperback
Condition: New
€ 224.27
€ 224.27
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Jossey Bass San Francisco
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787909383
- ISBN
- 9780787909383
Paperback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 30.99€ 24.03
€ 30.99
€ 24.03