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Sales & marketing

Results 1105 - 1128 of 1150

Sales & marketing

Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780240823706
ISBN
9780240823706
Paperback
Condition: New

€ 44.99
€ 35.55

Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470182697
ISBN
9780470182697
Hardback
Condition: New

€ 30.99
€ 24.03

Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118797419
ISBN
9781118797419
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780749468897
ISBN
9780749468897
Paperback
Condition: New

€ 46.99
€ 42.03

Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
412
Condition
New
SKU
V9780470487532
ISBN
9780470487532
Hardback
Condition: New

€ 108.51

Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
Publisher
Laurence King Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781780676876
ISBN
9781780676876
Paperback
Condition: New

€ 33.99
€ 23.71

Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780470848227
ISBN
9780470848227
Hardback
Condition: New

€ 53.77

Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471984573
ISBN
9780471984573
Hardback
Condition: New

€ 54.80

Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119291756
ISBN
9781119291756
Hardback
Condition: New

€ 25.99
€ 19.44

Paperback. 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Num Pages: 256 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 154 x 18. Weight in Grams: 316.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118684412
ISBN
9781118684412
Paperback
Condition: New

€ 25.99
€ 21.24

Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119291701
ISBN
9781119291701
Hardback
Condition: New

€ 26.99
€ 20.29

Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
Publisher
Simon & Schuster
Number of pages
306
Format
Paperback
Publication date
2008
Edition
Updated, Revised ed.
Condition
New
SKU
V9781416595243
ISBN
9781416595243
Paperback
Condition: New

€ 27.99
€ 18.98

Paperback. Provides global/international view of marketing and marketing research; how to conduct research Num Pages: 560 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 196 x 252 x 40. Weight in Grams: 1198.
Publisher
SAGE Publications Pvt. Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9789351507505
ISBN
9789351507505
Paperback
Condition: New

€ 51.99
€ 51.89

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
Publisher
Simon & Schuster
Format
Paperback
Publication date
2009
Condition
New
SKU
KRA0013566
ISBN
9781439167281
Paperback
Condition: New

€ 6.23

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9781118231937
ISBN
9781118231937
Paperback
Condition: New

€ 20.99
€ 18.33

Paperback. Num Pages: 167 pages, 36 black & white illustrations, 2 black & white tables. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 255 x 180 x 14. Weight in Grams: 364.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Inc
Edition
1st Edition
Condition
New
SKU
V9781498707718
ISBN
9781498707718
Paperback
Condition: New

€ 52.09
€ 48.20

Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
Format
Paperback
Publication date
1987
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780471289470
ISBN
9780471289470
Paperback
Condition: New

€ 47.44

Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
254
Condition
New
SKU
V9780470638453
ISBN
9780470638453
Hardback
Condition: New

€ 27.99
€ 23.15

Paperback. .
Publisher
Apple Academic Press Inc. Canada
Number of pages
230
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781771883481
ISBN
9781771883481
Paperback
Condition: New

€ 108.19

Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118554005
ISBN
9781118554005
Paperback
Condition: New

€ 46.13

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 53.72

Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470848234
ISBN
9780470848234
Hardback
Condition: New

€ 53.77

Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
Publisher
Harvard University Press United States
Number of pages
368
Format
Paperback
Publication date
2005
Condition
New
SKU
V9780674018334
ISBN
9780674018334
Paperback
Condition: New

€ 35.99
€ 30.87

Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
384
Condition
New
SKU
V9780470481776
ISBN
9780470481776
Hardback
Condition: New

€ 80.52
€ 61.45

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