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Sales & marketing

Results 865 - 888 of 2510

Sales & marketing

Paperback.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
192
Condition
New
SKU
V9781907794513
ISBN
9781907794513
Paperback
Condition: New

€ 17.99
€ 14.50

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 43.99
€ 33.55

Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
Publisher
Pearson Education Limited United Kingdom
Number of pages
464
Format
Paperback
Publication date
2013
Edition
11th Edition
Condition
New
SKU
V9780273768395
ISBN
9780273768395
Paperback
Condition: New

€ 110.67

Paperback. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Num Pages: 282 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 194 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd
Number of pages
282
Condition
New
SKU
V9780471496458
ISBN
9780471496458
Paperback
Condition: New

€ 70.89

Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
Format
Paperback
Publication date
2009
Publisher
IMM Lifestyle Books United Kingdom
Number of pages
272
Condition
New
SKU
V9781847734877
ISBN
9781847734877
Paperback
Condition: New

€ 26.99
€ 21.87

Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004122
ISBN
9783835004122
Paperback
Condition: New

€ 85.78

Paperback. Num Pages: 256 pages. BIC Classification: KJC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 154 x 294 x 14. Weight in Grams: 348.
Format
Paperback
Publication date
2016
Publisher
Career Press United States
Number of pages
256
Condition
New
SKU
V9781632650474
ISBN
9781632650474
Paperback
Condition: New

€ 18.24

Paperback. A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. Num Pages: 384 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 193 x 20. Weight in Grams: 514.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9781118496923
ISBN
9781118496923
Paperback
Condition: New

€ 30.99
€ 22.00

Paperback. The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
888
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780470650936
ISBN
9780470650936
Paperback
Condition: New

€ 52.48

Hardcover. Introduces the concepts and practices that help students build, develop, and work with fashion brands. This title covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. Num Pages: 416 pages, 8 pp colour section. BIC Classification: KJS; KNSX. Category: (UU) Undergraduate. Dimension: 183 x 232 x 26. Weight in Grams: 836.
Publisher
Fairchild Pubns
Format
Hardback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9781563675614
ISBN
9781563675614
Hardback
Condition: New

€ 114.59

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2007
Edition
2007th Edition
Condition
New
SKU
V9783834906885
ISBN
9783834906885
Hardback
Condition: New

€ 118.85
€ 74.05

paperback. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitätsverlag United States
Condition
New
Edition
2007th Edition
SKU
V9783824407910
ISBN
9783824407910
Paperback
Condition: New

€ 84.31

Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
Format
Paperback
Publication date
2007
Publisher
Financial Times/ Prentice Hall
Condition
Used, Very Good
SKU
KCW0016777
ISBN
9780273706977
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. .
Format
Paperback
Publication date
2014
Publisher
FT Publishing International
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780273792918
ISBN
9780273792918
Paperback
Condition: New

€ 20.87

Paperback. Series: Speed Reads. 32 pages. If you ask people what the biggest challenge is in their job it is often handling difficult customers. This book is designed to give organizations simple templates and tools which they can use with very little training experience. It also serves as a refresher for those who have undergone trainer training. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU. Dimension: 210 x 140 x 10. Weight: 72.
Format
Paperback
Publication date
2011
Publisher
Directory of Social Change
Number of pages
32
Condition
New
SKU
V9781906294212
ISBN
9781906294212
Paperback
Condition: New

€ 12.33

Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470624357
ISBN
9780470624357
Hardback
Condition: New

€ 27.99
€ 21.16

Hardback. Num Pages: 200 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 145 x 222 x 23. Weight in Grams: 456.
Publisher
Greenleaf Book Group LLC United States
Number of pages
224
Format
Hardback
Publication date
2012
Edition
email download mp3 only
Condition
New
SKU
V9781608322565
ISBN
9781608322565
Hardback
Condition: New

€ 26.99
€ 24.05

Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
Format
Paperback
Publication date
2005
Publisher
Indiana University Press United States
Number of pages
232
Condition
New
SKU
V9780253217615
ISBN
9780253217615
Paperback
Condition: New

€ 23.99
€ 21.82

Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
Format
Hardback
Publication date
2013
Publisher
Thames and Hudson Ltd
Condition
New
SKU
9780500516720
ISBN
9780500516720
Hardback
Condition: New

€ 29.99
€ 7.28

Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749475079
ISBN
9780749475079
Paperback
Condition: New

€ 33.47

Paperback. A guide to produce effective marketing communications in a world of consumers empowered by digital technology. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (G) General (US: Trade). Dimension: 232 x 157 x 13. Weight in Grams: 416.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9780749471088
ISBN
9780749471088
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. Num Pages: 206 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 133 x 13. Weight in Grams: 266.
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9781841127781
ISBN
9781841127781
Paperback
Condition: New

€ 17.99
€ 15.22

Hardback. Crucial Help for Getting the Most from Today's Information Systems Technology Deciding what type of information systems your company will need to stay competitive into the twenty-first century is a highly complex and risky exercise. Num Pages: 304 pages, Illustrations. BIC Classification: KFC; KJS; UF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 169 x 244 x 23. Weight in Grams: 604.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Number of pages
304
Condition
New
SKU
V9780471249924
ISBN
9780471249924
Hardback
Condition: New

€ 167.01

Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608542
ISBN
9781473608542
Paperback
Condition: New

€ 15.99
€ 11.88

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