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Sales & marketing

Results 1081 - 1104 of 2486

Sales & marketing

Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc New York
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471986218
ISBN
9780471986218
Hardback
Condition: New

€ 63.40

Hardcover. The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required. Num Pages: 432 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational. Dimension: 230 x 157 x 30. Weight in Grams: 740.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
432
Condition
New
SKU
V9780470011737
ISBN
9780470011737
Hardback
Condition: New

€ 50.99
€ 48.43

Paperback. Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. Series: Social Venture Network Series. Num Pages: 180 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 146 x 216 x 15. Weight in Grams: 268.
Format
Paperback
Publication date
2006
Publisher
Berrett-Koehler United States
Number of pages
180
Condition
New
SKU
V9781576753835
ISBN
9781576753835
Paperback
Condition: New

€ 17.99
€ 15.91

Paperback. Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good
Format
Paperback
Publication date
2007
Publisher
Financial Times/ Prentice Hall
Condition
Used, Very Good
SKU
KCW0016777
ISBN
9780273706977
Paperback
Condition: Used, Very Good

€ 4.99

Hardcover. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "Ita s no use. You cannot outrun a bear anyway". The first one answers: "I dona t have to outrun the bear. I just have to outrun you. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 528.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471492115
ISBN
9780471492115
Hardback
Condition: New

€ 75.98

Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
Publisher
Pearson Education Limited United Kingdom
Number of pages
440
Format
Paperback
Publication date
2007
Edition
2nd Edition
Condition
New
SKU
V9780273706748
ISBN
9780273706748
Paperback
Condition: New

€ 84.02

Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Edition
1st Edition
Condition
New
SKU
V9780787901370
ISBN
9780787901370
Hardback
Condition: New

€ 62.79

paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
Publisher
Oxford University Press United Kingdom
Number of pages
552
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780199655090
ISBN
9780199655090
Paperback
Condition: New

€ 83.78

Paperback. Provides a guide for managers who want to use marketing research to make their organisations more effective, but feel they cannot afford it. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 156 x 27. Weight in Grams: 529.
Format
Paperback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
304
Condition
New
SKU
V9780787964191
ISBN
9780787964191
Paperback
Condition: New

€ 33.99
€ 26.89

Hardback. Emphasizes the various developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 346 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 20. Weight in Grams: 720.
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
346
Condition
New
SKU
V9781402075964
ISBN
9781402075964
Hardback
Condition: New

€ 276.62

paperback. Num Pages: 336 pages, Illustrations, map, ports. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 235 x 176 x 10. Weight in Grams: 456.
Format
Paperback
Publication date
2009
Publisher
Pearson United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780136082996
ISBN
9780136082996
Paperback
Condition: New

€ 209.97

Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119943136
ISBN
9781119943136
Paperback
Condition: New

€ 26.99
€ 22.06

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609594
ISBN
9781473609594
Paperback
Condition: New

€ 15.99
€ 11.81

Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
Emerald Group Publishing Limited
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784419400
ISBN
9781784419400
Hardback
Condition: New

€ 137.87

Hardback. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. Num Pages: 200 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 160 x 23. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119278337
ISBN
9781119278337
Hardback
Condition: New

€ 33.99
€ 26.77

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 32. Weight in Grams: 726.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824491346
ISBN
9783824491346
Paperback
Condition: New

€ 98.82

Paperback / so. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 168 x 22. Weight in Grams: 612.
Format
Paperback
Publication date
2006
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409127288
ISBN
9783409127288
Paperback
Condition: New

€ 82.38

Paperback. Provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. This title includes 17 Ground Rules - tested and proven - in sports and business, that show how to differentiate yourself from your competitors. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 230 x 153 x 20. Weight in Grams: 420.
Publisher
Bard Press United States
Number of pages
256
Format
Paperback
Publication date
2011
Edition
Revised
Condition
New
SKU
V9781885167736
ISBN
9781885167736
Paperback
Condition: New

€ 18.99
€ 18.52

Hardcover. The most helpful blAnd of theory and nuts--and--bolts practice I've seen. ?William E. Num Pages: 304 pages, illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 159 x 27. Weight in Grams: 538.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
304
Condition
New
SKU
V9780787903268
ISBN
9780787903268
Hardback
Condition: New

€ 53.49

Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.
Format
Hardback
Publication date
2016
Publisher
Channel View Publications Ltd United Kingdom
Number of pages
168
Condition
New
SKU
V9781845415587
ISBN
9781845415587
Hardback
Condition: New

€ 160.14

Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 216 x 15. Weight in Grams: 528.
Format
Paperback
Publication date
2014
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322869975
ISBN
9783322869975
Paperback
Condition: New

€ 75.75

Hardback. His ambitious study offers a fresh perspective on both French social history in these years and the relationship between corporate culture and popular culture in the twentieth century. Num Pages: 368 pages, 34, 31 black & white halftones, 3 black & white line drawings. BIC Classification: 3JJ; HBJD; HBLW; JFC; KJSA; KNDR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 158 x 29. Weight in Grams: 700.
Format
Hardback
Publication date
2001
Publisher
Johns Hopkins University Press United States
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780801866517
ISBN
9780801866517
Hardback
Condition: New

€ 56.96
€ 52.12

Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
Format
Hardback
Publication date
2008
Publisher
Princeton University Press United States
Number of pages
320
Condition
New
SKU
V9780691130194
ISBN
9780691130194
Hardback
Condition: New

€ 89.00
€ 68.36

Paperback. Num Pages: 576 pages, colour illustrations. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 251 x 203 x 21. Weight in Grams: 996.
Format
Paperback
Publication date
2012
Publisher
McGraw-Hill Education - Europe United States
Edition
8th Edition
Number of pages
576
Condition
New
SKU
V9780078028793
ISBN
9780078028793
Paperback
Condition: New

€ 303.62

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