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Sales & marketing

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Sales & marketing

Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
600
Condition
New
SKU
V9780631211266
ISBN
9780631211266
Paperback
Condition: New

€ 48.99
€ 37.98

Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780415779005
ISBN
9780415779005
Paperback
Condition: New

€ 26.99
€ 26.93

paperback. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 381.
Format
Paperback
Publication date
2014
Publisher
Deutscher Universitätsverlag United States
Edition
1995th Edition
Condition
New
SKU
V9783824402519
ISBN
9783824402519
Paperback
Condition: New

€ 48.83

Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 481.
Format
Hardback
Publication date
2006
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834900449
ISBN
9783834900449
Hardback
Condition: New

€ 74.88

Paperback. Series: Gabler edition wissenschaft. Num Pages: 188 pages, 12 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
188
Condition
New
SKU
V9783824476695
ISBN
9783824476695
Paperback
Condition: New

€ 63.50

Paperback. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 339 pages, 13 black & white illustrations, 25 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
339
Condition
New
SKU
V9783824477906
ISBN
9783824477906
Paperback
Condition: New

€ 90.40

Paperback. Num Pages: 183 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 248.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
183
Condition
New
SKU
V9783824478606
ISBN
9783824478606
Paperback
Condition: New

€ 73.99

Paperback / so. Editor(s): Frosch-Wilke, Dirk; Raith, Christian; Dirk Frosch-Wilke; Raith, Christian. Num Pages: 280 pages, black & white illustrations, bibliography. BIC Classification: KJS; TB; UDB; UY. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
Format
Paperback
Publication date
2013
Publisher
Vieweg+teubner Verlag United States
Number of pages
280
Condition
New
SKU
V9783322849762
ISBN
9783322849762
Paperback
Condition: New

€ 54.32

Paperback. Matthias Bucerius untersucht die Marketing-Integration bei 232 horizontalen F&A in unterschiedlichen Branchen und zeigt, dass sie wesentliche Voraussetzung fur den Integrationserfolg (Senkung von Kosten, Steigerung des Marktanteils, Erhaltung der Mitarbeiter- und Kundenloyalitat) und den Fusions-/Akquisitionserfolg insgesamt ist." Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 237 pages, 20 black & white illustrations, 29 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 320.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
237
Condition
New
SKU
V9783824480739
ISBN
9783824480739
Paperback
Condition: New

€ 91.17

Paperback. Sabine Natalie Fisbeck-Groh untersucht die Determinanten und Wirkungen des Dezentralisierungsgrads und schlagt vor, Handelsinformationssysteme einzusetzen, um die Marketing-Entscheidungen der Fuhrungskrafte in den Verkaufsstellen zu optimieren. Ausserdem sollte die Entwicklung der Entrepreneurship dieser Fuhrungskrafte forciert werden." Series: Marktorientiertes Management. Num Pages: 275 pages, 3 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 360.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
275
Condition
New
SKU
V9783824482283
ISBN
9783824482283
Paperback
Condition: New

€ 89.88

Paperback / so. Series: Entrepreneurship. Num Pages: 356 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
356
Condition
New
SKU
V9783835008458
ISBN
9783835008458
Paperback
Condition: New

€ 85.81

Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834908681
ISBN
9783834908681
Paperback
Condition: New

€ 84.66

Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
Format
Hardback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
341
Condition
New
SKU
V9780792386155
ISBN
9780792386155
Hardback
Condition: New

€ 130.06

Hardcover. Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do. Num Pages: 256 pages, Ill. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 592.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471509486
ISBN
9780471509486
Hardback
Condition: New

€ 52.99
€ 40.81

Hardcover. This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 24. Weight in Grams: 446.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470043936
ISBN
9780470043936
Hardback
Condition: New

€ 36.99
€ 28.66

Hardcover. An updated guide to help consultants market themselves and their professional services. The authors' proven approach, the "Client-Centered Marketing Approach," provides a road map for finding a consulting niche and then capitalizing on that niche by identifying, qualifying, and landing new business. Num Pages: 288 pages, Illustrations. BIC Classification: KJL; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 162 x 23. Weight in Grams: 602.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
3rd Edition
Number of pages
288
Condition
New
SKU
V9780471133926
ISBN
9780471133926
Hardback
Condition: New

€ 53.40
€ 45.68

Paperback. For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility. Num Pages: 129 pages. BIC Classification: HRCC7; HRCX1; KJS. Category: (G) General (US: Trade). Dimension: 218 x 130 x 7. Weight in Grams: 154.
Format
Paperback
Publication date
1995
Publisher
Sheed & Ward
Number of pages
129
Condition
New
SKU
V9781556128004
ISBN
9781556128004
Paperback
Condition: New

€ 31.38

Paperback. Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 262 x 219 x 19. Weight in Grams: 406.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
V9780749477547
ISBN
9780749477547
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Condition
New
Edition
1st Edition
SKU
V9780471486947
ISBN
9780471486947
Paperback
Condition: New

€ 51.99
€ 40.01

Hardback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 589.
Format
Hardback
Publication date
2007
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835009288
ISBN
9783835009288
Hardback
Condition: New

€ 102.16

Hardcover. The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 25. Weight in Grams: 462.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470410974
ISBN
9780470410974
Hardback
Condition: New

€ 25.99
€ 20.76

Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
Publisher
Palgrave Macmillan
Number of pages
264
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9780230378193
ISBN
9780230378193
Hardback
Condition: New

€ 81.56

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781473904019
ISBN
9781473904019
Paperback
Condition: New

€ 72.40

Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
Format
Paperback
Publication date
1988
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471635277
ISBN
9780471635277
Paperback
Condition: New

€ 230.89

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