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Sales & marketing
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Sales & marketing
Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470404638
- ISBN
- 9780470404638
Paperback
Condition: New
€ 16.99€ 14.58
€ 16.99
€ 14.58
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119047605
- ISBN
- 9781119047605
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Ebury Press
- Condition
- New
- SKU
- 9781785034558
- ISBN
- 9781785034558
Paperback
Condition: New
€ 16.99€ 13.82
€ 16.99
€ 13.82
Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841121956
- ISBN
- 9781841121956
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy. Series: Agora Series. Num Pages: 286 pages, , figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 220 x 143 x 22. Weight in Grams: 344.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9780470538807
- ISBN
- 9780470538807
Paperback
Condition: New
€ 16.99€ 14.55
€ 16.99
€ 14.55
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 20.99€ 15.38
€ 20.99
€ 15.38
Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9789063694449
- ISBN
- 9789063694449
Paperback
Condition: New
€ 40.99€ 29.35
€ 40.99
€ 29.35
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 33.52
€ 33.52
Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471309543
- ISBN
- 9780471309543
Hardback
Condition: New
€ 47.99€ 37.31
€ 47.99
€ 37.31
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 19.99€ 17.41
€ 19.99
€ 17.41
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 41.12
€ 41.12
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.67
€ 71.67
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749475093
- ISBN
- 9780749475093
Paperback
Condition: New
€ 35.99€ 31.01
€ 35.99
€ 31.01
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.84
€ 13.99
€ 11.84
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 156.45
€ 156.45
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 157.80
€ 157.80
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 59.21€ 46.67
€ 59.21
€ 46.67
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 68.68€ 58.22
€ 68.68
€ 58.22
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 51.99€ 40.24
€ 51.99
€ 40.24
Paperback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education Limited
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292009377
- ISBN
- 9781292009377
Paperback
Condition: New
€ 19.99€ 15.94
€ 19.99
€ 15.94
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 94.72€ 94.12
€ 94.72
€ 94.12