Sales & marketing
Results 1105 - 1128 of 2486
Sales & marketing
Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781292089584
- ISBN
- 9781292089584
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 4th Edition
- Number of pages
- 464
- Condition
- New
- SKU
- V9780273693987
- ISBN
- 9780273693987
Paperback
Condition: New
€ 96.35
€ 96.35
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.37
€ 25.99
€ 19.37
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824404100
- ISBN
- 9783824404100
Paperback
Condition: New
€ 59.08
€ 59.08
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 129.16
€ 129.16
Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471268673
- ISBN
- 9780471268673
Hardback
Condition: New
€ 36.99€ 28.56
€ 36.99
€ 28.56
Paperback. Editor(s): Campbell, Colin L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 505 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 26. Weight in Grams: 1240.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 505
- Condition
- New
- SKU
- V9783319369563
- ISBN
- 9783319369563
Paperback
Condition: New
€ 126.40
€ 126.40
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 20.99€ 18.21
€ 20.99
€ 18.21
Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230380240
- ISBN
- 9780230380240
Paperback
Condition: New
€ 71.87
€ 71.87
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 69.82
€ 69.82
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 132.23
€ 132.23
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781473609587
- ISBN
- 9781473609587
Paperback
Condition: New
€ 11.99€ 10.23
€ 11.99
€ 10.23
Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9783409351812
- ISBN
- 9783409351812
Paperback
Condition: New
€ 70.54
€ 70.54
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004429
- ISBN
- 9783835004429
Paperback
Condition: New
€ 81.01
€ 81.01
Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- AltaMira Press,U.S. United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780759103412
- ISBN
- 9780759103412
Hardback
Condition: New
€ 157.54
€ 157.54
Hardcover. Teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. This book includes a chapter devoted to electronic trading; an explanation of the most commonly used cash contracts; seasonal fluctuations of commodity prices; and statistics, charts, graphs, and tables illustrating main points. Num Pages: 273 pages, 52 illustrations. BIC Classification: KJS; TV. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 25. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Iowa State University Press United States
- Edition
- 2nd Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9780813829579
- ISBN
- 9780813829579
Hardback
Condition: New
€ 107.30
€ 107.30
Paperback / so. Num Pages: 233 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 233
- Condition
- New
- SKU
- V9783824403950
- ISBN
- 9783824403950
Paperback
Condition: New
€ 53.22
€ 53.22
Paperback. Auf empirischer Basis untersucht Bernd-Holger Kopler die marketingrelevanten Merkmale von Ausstellungen und das grundsatzliche Marketingverstandnis fur diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eroffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung." Num Pages: 316 pages, 5 black & white illustrations, 90 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 407.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824407828
- ISBN
- 9783824407828
Paperback
Condition: New
€ 102.48
€ 102.48
Paperback / so. Num Pages: 275 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 275
- Condition
- New
- SKU
- V9783322908940
- ISBN
- 9783322908940
Paperback
Condition: New
€ 91.09
€ 91.09
Paperback / so. Series: Bank- Und Finanzwirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824464371
- ISBN
- 9783824464371
Paperback
Condition: New
€ 58.68
€ 58.68
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 39.65
€ 39.65
Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470247532
- ISBN
- 9780470247532
Hardback
Condition: New
€ 27.99€ 23.06
€ 27.99
€ 23.06
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.74
€ 19.99
€ 14.74